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Why Writing Guest Posts is a Powerful Marketing Strategy for Bloggers

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Writing guest posts is a great way to promote your business blog. If you don’t know what guest posts are, it’s basically publishing content on other blogs. You write a post that fits the existing content of another blog. And in the post, you include a quick bio and link back to your own blog.

For example, I could write an article about business blogs and then ask the bloggers of this blog if they wouldn’t mind publishing it. At the end or the beginning of the post, I include this bio and link:

Dee Barizo writes about business blogging at BusinessLogs.com.

6 Reasons to Publish Guest Posts

Here are a couple reasons why guest posting is such a powerful promotion strategy.

Increase in Search Engine Traffic

If you want to get a lot of search traffic, you need to get links. Modern search engines like Google base a big chunk of their algorithms on links.

The best links to get are links in the middle of content. Content based links are much more effective than links on the sidebar or footer.

Also, it’s not enough to get links from just any site. Search engines look at the quality of the sites that link to you. With guest posting, you can target quality blogs to publish your guest posts.

High Quality Traffic

As long as you target blogs related to yours, you’ll get traffic that’s a perfect fit for your blog. Not only are the visitors from guest posts interested in your industry, they are predisposed to like you since they just read your great content.

This type of traffic is more likely to become customers than most other types of traffic.

High Success Rate

You may be wondering, does guest posting really work? Do bloggers allow other bloggers to post on their blog?

Here’s the good news. Guest posting is part of the blogging culture regardless of the niche. Most bloggers allow guest posts on their blog. As long as you create quality content, you have a great chance of success.

Bloggers want content. They understand the pressure of keeping their blog constantly updated with new posts. So, you’re helping them out by providing free quality content.

Networking

In the offline business world, networking is one of the fundamentals to success. The same is true online since the web has become just a big social network with the popularity of social media tools like Twitter, LinkedIn, and Facebook.

The old saying is true, “It’s not what you know, it’s who you know.” Guest posting allows you to build your network in an effective way since you’re providing value to your fellow bloggers. They will remember your helpfulness and be willing to help you in the future.

Reputation

As you guest post on quality blogs, your reputation and credibility will improve. People in your target audience will realize that you’re well connected to other bloggers. They’ll see that you’re a valuable part of the online community in your industry. They’ll respect your expertise.

Easy to Do

Guest posting is easy to do. You don’t need special marketing skills. All you need is the ability to write quality content. After you create the content, you simply contact bloggers and ask them to publish your content.

Tune In to My Next Post

In my next post, I’ll share step by step tips on how to actually get your content published on other blogs. Feel free to subscribe to our RSS feed so you don’t miss this next post.

The Advantages of Writing Longer Posts for Your Business Blog

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About a week ago, a business blogger came to me wondering why she wasn’t getting more traffic. She had just started her blog three months ago. She said she checked out a successful blog in her industry and was publishing posts similar to the posts on that blog.

I checked out the successful blog she was talking about. It was a three year old blog with mostly short posts. The posts were usually less than 100 words and included one picture.

I told her this blog gets a lot of traffic not so much because of its content but because it got started earlier when there wasn’t a lot of competition in the “blogosphere”, or blogging world. Sure, the content wasn’t low quality but today you need to have higher quality content to generate a lot of traffic.

Today, the posts that attract links and traffic are usually longer posts. When I say “longer posts”, I mean content that is at least 400 words. And oftentimes the longer, the better.

Longer posts get more links because they have higher perceived value. The successful blogs less than two years old all seem to have long posts as the bulk of their content.

Still, many bloggers are trying to build an audience with short posts. This trend allows allows bloggers who write longer, more in-depth posts to stand out from the crowd and earn the attention of more readers. There is much more competition today in the blogosphere. Anything that allows you to differentiate your blog should be considered.

Also, long posts are usually more unique than short posts. Short posts tend to just be commentary of an interesting link. These type of posts are not very unique. They are easy to emulate and many people are already publishing these short, commentary link posts.

Even if your style is to write short posts, I would at least try mixing in a longer post 1-3 times a month.

How long is your average post?

Don’t Forget to Make Offers on Your Business Blog

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John Reese has a great thing to say about increasing your bottom line. He writes:

I recently had a great discussion with one of the top Internet marketers in the world, and someone who is a very close friend… Frank Kern. In this discussion I asked Frank this question…

“In your opinion, what’s the one major thing entrepreneurs should be doing right now?”

And his answer was simple… “Make offers.”

Making Offers and Business Blogging

This is a great tip for business bloggers as long as you don’t overdo it. After some time of publishing content and promoting your blog, you should have a good amount of visitors checking out your blog. This is a great time to start making offers. Here are a couple ways to do this.

First, you can talk about your products every couple of posts. You might say some interesting things about one of your products every 4-5 posts. Again, don’t over do this and turn your blog into just a sales pitch. Continue providing free valuable content about your industry. This encourages people who are not ready to buy to keep coming back to your blog. Oftentimes these people will buy later on after repeated exposure to your brand. Also, even if they never buy, they may tell their friends about your blog and your company.

Second, try giving your blog readers a discount. Create a promo code that is time sensitive. This would reward your readers that are keeping up with your blog and make them feel special.

Third, at the end of each of your longer posts (400+ words), have a small ad about one of your products. Or instead of a small ad, you can have a small paragraph about the product with a link to the product page.

Fourth, whenever you release a new product, make sure to blog about it.

The reason making offers works is because you’re being intentional in increasing sales. Many people need a little push to support your business before they actually buy something from you.

A blog helps you make offers effectively since blog readers will often perceive you and your company as an integral part of their life. Your blog will put a face to your company and you’ll become like an online friend to them.

And who are people more likely to buy from, a friend or a stranger?

Use Your Name in Your Social Media Interactions

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Andy has a simple but effective tip for business bloggers. He writes:

Sign your blog posts with your name, not your credit union’s name.

He’s writing for credit unions since that’s the industry he covers, but any online business would do well to follow his tip.

Basically, he’s reiterating one of the fundamentals to blogging and social media: be a real person not an impersonal, faceless company. It only makes sense to use your name if you’re going to use a personal channel like blogging.

Also, use your name in your other social media interactions like forums and social voting sites. You gain a little bit of friendship by sharing your name. And anyone that feels like they know you will be more likely to visit your blog.

For more social media tips, check out his whole blog post: Joining the Conversation, Being the Conversation.

Understanding the Blog Life Cycle Helps You Blog More Effectively

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After spending the last couple years watching blogs and blogging myself, I’ve seen several trends in blog life cycles.

First, blogs usually start off strong. They’ll have a consistent posting frequency for weeks and maybe even months. The bloggers are motivated to create a great blog, so the first couple of posts are high quality. This phenomenon is similar to new year’s resolutions. When the new year comes around, many people will start new workout programs or diet plans. They’ll go to the gym on a regular basis or avoid certain foods for the first couple of days of the new year.

However, just like most people that make new year’s resolutions, most new bloggers stop meeting their goals. They’ll skip a post here and there. They’ll write shorter articles. They won’t do as much research or spend as much time writing like they used to. Basically, they won’t put as much effort as they used to. Usually, the lack of effort can be tied to a lack of traffic.

New bloggers often get discouraged because of low traffic. They check their stats and they see that no one is reading their blog. They have no comments to reply to. As you can imagine, if no one is reading your blog, it’s easy to quit or blog halfheartedly. And even if a new blogger does manage to get some traffic, he could still be discouraged if the traffic plateaus for an extended time period.

Marketing is the Key

In my experience, the bloggers that get a lot of traffic on a consistent basis have been blogging for a while (usually over 2 years). So, it’s good to be patient. But what if you don’t have time to be patient especially if you’re counting on your blog to drum up more sales for your business in the next couple of months. Fortunately, there are some bloggers that have reached success quickly. Here’s what we can learn from them.

Marketing is absolutely crucial in the early days of a blog. The bloggers I have seen do well in a short time have spent a lot of time marketing their blog in the early days. Here are a couple things they have done to promote their blog:

  • Leaving comments on other blogs
  • Writing guest posts for other blogs
  • Emailing other bloggers asking them to link to your posts
  • Promoting your posts on social media sites

However you choose to promote your blog, the important thing is actually doing it. In your early days, you should spend at least 30% of your blogging time on marketing. My recommendation is to try different methods and then see which ones work the best. Then, focus on those methods and scrap the rest.

You still want to produce good content, but don’t fall into the trap of just writing good content. If you don’t promote your content, how will internet users know it’s out there? There are too many websites on the internet vying for same audience as your blog. Fortunately, most webmasters either don’t do much marketing or they do it poorly. Therefore, you can gain a big advantage by marketing your blog in a consistent manner.

After six months of solid marketing and content production, you should have a solid reader base. And since the internet is more social and interactive, some of your readers will also be content producers. They’ll have blogs, Twitter accounts, Facebook accounts, or accounts on other social media sites like forums.

As you continue to produce great content, those readers will help you promote your site by spreading the posts they like on the social media sites they participate in. The bloggers will blog about your posts. Those with Twitter accounts will tweet about your posts. Your reputation will build as a result and you’ll be considered as an upcoming blogger in your industry. If your industry’s blogging community, or “blogosphere”, has a small amount of bloggers, you could even be considered a top blogger instead of just an upcoming one.

Your main goal as a new blogger is to reach that critical mass of readers who will regularly promote your content. If you look at any popular blog, you’ll see they get a lot of links without doing much promotion because of their reader base. Once you reach this point, your traffic should grow much more quickly. And then, you can probably lessen your marketing efforts and focus more on producing content that has a good chance of spreading since you have a reader base that wants to spread your ideas.