I know I talk a lot about the monetary benefit to blogging. Blogging can definitely help any online business make more sales and increase traffic. However, there are also non-monetary benefits.
I bring this up because a common thread with the business people I interact with seems to be their passion for their industry. They didn’t just go into business to make money. They wanted their business to be in a field they love. They wanted to enjoy their work.
Blogging adds to this enjoyment including getting positive feedback in emails from blog readers. After you blog for a couple of weeks and with a little bit of marketing, you’ll probably start getting emails from your readers. If you’ve been publishing great posts, many of these emails will be positive. Here is an email I just received from my Magic The Gathering (strategy card game) blog:
Hi, I just wanted to say thank you so much for this site! I have played magic for a while (previously) but am getting back into it after a rather long hiatus! I’m supposed to be going into a tournament on the weekend(lol I think it is a Pro Qualifier) and I had no idea before coming here. Seriously, I googled around and this site has all the strategy etc plus it has the neat effect of showing the card without having to go into another window or tab (which saves so much time!). Anyway, just wanted to give you some feedback on how great your site is!
These type of emails are very rewarding. They show that you’re on the right track. They motivate you to keep blogging. And not only that, you can actually interact with your readers in a personal way. This is great because running an online business can be an impersonal endeavor, since you’re not interacting with customers in a face-to-face basis. I like to ask readers who email me what future blog post topics they would be interested in.
Finally, make sure to put a link to your contact page in a prominent position so that your blog readers can easily contact you. The contact page link should be one of the most visible links on every page of your blog (and maybe even every page on your whole site).