Business Logs

Helping companies communicate better

Business Blogging

3 Possible Reasons Your Business Website Is Leaking Conversions

Your company isn’t meeting its conversion goal, despite your swanky b2b site and the digital marketing campaigns you’re running. You also may be witnessing a high bounce rate on your product pages. No checkouts. No calls.
Your first reaction may force you to check the traffic stats of your website. Then you check your analytics, and it seems that everything is normal on that end. Then it hits you – the problem isn’t with the quantity of traffic coming to your landing pages, but the conversion of incoming visitors to sales.

What’s the cause? Below we have highlighted the five possible reasons, responsible for low conversions. Let’s take a look: [Read more…] about 3 Possible Reasons Your Business Website Is Leaking Conversions

5 Things Your Business Blog Needs to Thrive

It’s easy to create a blog, publish a few posts, and think you’ve got a great business blog. But guess what? A successful business blog requires a lot more work than that. The social web does not operate like the Field of Dreams, and if you build it, they will not necessarily come.

Building a successful business blog takes commitment, persistence and patience. Most importantly, there are a few fundamentals that you need to make sure you address if you want your business blog to thrive in the long term.

Five of the most important fundamentals are described below to help you take your business blog to the next level of success: [Read more…] about 5 Things Your Business Blog Needs to Thrive

WordPress Plugins for Business Blogs – Subscribe to Comments

An important part of building a business blog is the commenting feature that turns your blog posts into active, engaging, and ongoing conversations.  However, it can be challenging and time-consuming for visitors to your business blog to follow those conversations because they have to manually return to a specific post periodically to check for new comments, not knowing if they’ll find new comments when they get there or not. [Read more…] about WordPress Plugins for Business Blogs – Subscribe to Comments

5 Ways to Gather Email Addresses from Your Business Blog

An important part of email marketing is getting permission to send marketing emails to someone before you hit the send key. That means, you need a way to get people to opt-in to receive your marketing emails.  Whether you send a newsletter or promotional offer, you still need people to opt-in before you can send information that might be deemed solicitous via email. You also need to provide an easy way for them to opt-out of receiving emails from you later. [Read more…] about 5 Ways to Gather Email Addresses from Your Business Blog