The success of your business blog is dependent on multiple components, and three of the most important components are: brand, design and usability.
Think of it this way — your business blog content is only as good as how it is received by visitors. That means you need to not only write shareworthy content, but you also need to adhere to your brand promise by presenting a business blog that is well-developed and designed. In other words, brand, design and usability must live cohesively in order for your business blog to be the best it can be.
Let’s look at those three keys to business blogging success more closely:
1. Brand
Your business blog is an excellent channel to communicate your brand promise, messages and image and enables you to connect with and build relationships with consumers around the world. It gives you a unique opportunity to develop loyal brand advocates who will help you spread the word about your brand, defend your brand, and build your business both on and off the social web. Follow the link to learn about business blogging and brand building. [Read more…] about Brand, Design and Usability – 3 Keys to Business Blogging Success
If you’ve made the decision that you need to hire someone to write content for your business’ blog, then you need to understand two things: how to 
you work to grow your business blog, you’ll notice that the traffic that comes to your blog from search engines can be significant. How do you get more of that search engine traffic to your blog?
When you recruit an employee or hire a professional blogger to write your business blog for your company, you have to give up some control of the content that is published. Let’s face it — there is no point in having someone else write your business blog posts for you if you’re still going to take the time to rewrite them in your own words. With that in mind, you should create a set of written blogger guidelines that provide the important rules you expect your business blogger to follow while writing for you.
As your business blog grows, you’re likely to find that a lot of visitors find their way to your blog through search engines, particularly Google. While it’s very important do keyword research and use search engine optimization techniques in an effort to increase that search engine traffic (stay tuned to BusinessLogs for search engine optimization tips coming later this week), there are some things that you must avoid, no matter how tempting, else you run the risk of having your business blog banned by Google.
As your business blog grows, you’ll start to receive more comments on your blog posts. That’s a huge milestone that you should celebrate because it means your content is interesting enough that readers want to actively engage with you. However, not all comments are good comments, and I’m not talking about comments that offer differing opinions and often in unpleasant ways (and you’ll get a lot of those). I’m talking about the dreaded comment spam!
No one wants to read a business blog that is outdated. The key to your business blog’s success is keeping it fresh with interesting, useful and meaningful content. That means not only do your business blog posts have to add value to the user experience, but they also need to be published frequently.
If you’re new to business blogging, then you might like to have a book by your side to use as a resource. My new book, 
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