The success of your business blog is dependent on multiple components, and three of the most important components are: brand, design and usability.
Think of it this way — your business blog content is only as good as how it is received by visitors. That means you need to not only write shareworthy content, but you also need to adhere to your brand promise by presenting a business blog that is well-developed and designed. In other words, brand, design and usability must live cohesively in order for your business blog to be the best it can be.
Let’s look at those three keys to business blogging success more closely:
1. Brand
Your business blog is an excellent channel to communicate your brand promise, messages and image and enables you to connect with and build relationships with consumers around the world. It gives you a unique opportunity to develop loyal brand advocates who will help you spread the word about your brand, defend your brand, and build your business both on and off the social web. Follow the link to learn about business blogging and brand building. [Read more…] about Brand, Design and Usability – 3 Keys to Business Blogging Success
If you’ve made the decision that you need to hire someone to write content for your business’ blog, then you need to understand two things: how to 
you work to grow your business blog, you’ll notice that the traffic that comes to your blog from search engines can be significant. How do you get more of that search engine traffic to your blog?
When you recruit an employee or hire a professional blogger to write your business blog for your company, you have to give up some control of the content that is published. Let’s face it — there is no point in having someone else write your business blog posts for you if you’re still going to take the time to rewrite them in your own words. With that in mind, you should create a set of written blogger guidelines that provide the important rules you expect your business blogger to follow while writing for you.