Helping companies communicate better
It’s hardly a secret that producing a stream of useful content is a fantastic way to build an online audience and gain more sales.
Publishing articles, on a company blog for instance, can help demonstrate your expertise when it comes to the products and services you are offering.
It can will also help improve the search engine optimization (SEO) of your company website. [Read more…] about The Content Arms Race: How it Has Become Harder and Harder to Stand Out Online
Are you sure that your current web hosting deal is right for you? There are many things that you will need to take into full consideration before you can answer this question. For one thing, is your site complete safe and secure from hackers, phishers, and other types of cyber criminal? If a glitch hits your site, will be it fixed before the day is done? If even a large glitch goes unnoticed for days by your hosting provider, how can you be sure they will respond to your urgent plea for assistance after you suffer a major cybercrime attack?
To put it bluntly, if you don’t think that your provider cares for anything more than getting a regular check from you, it may well be time to move on. You should be able to contact your web hosting services provider at any time of the day or night in order to register with them any questions, comments, or concerns that you may have. If you get a perfunctory, “one size fits all” response or no response at all, this is a sign that your provider doesn’t exactly hold your business in the esteem that they should. [Read more…] about How Do You Know When it’s Time to Transfer Your Domain Name?
You may be the kindest person around, but your blog must generate leads, or it has to be wiped off your server.
If you make the most of your blog, it can be your top marketing channel. Readers come to trust you and attach weight to your recommendations, allowing you to earn commissions or to introduce your sales team. [Read more…] about Top 5 Ways to Generate Business from Your Blog
Excellent writing skills are key to a successful business career. From emailing with a client to proposing a new plan to your boss, writing is important and it can make or break your career. Fortunately for those that don’t feel very confident in their written communication skills, business experts say there are plenty of steps you can take to better your skills. Natalie Canavor has written several books on the topic, such as Business Writing Today and Business Writing in the Digital Age. She writes that poor communication can affect any age of professional. However, younger workers seem to have the most trouble. It is a problem that is plaguing the younger generations as they find themselves immersed in a social media culture. Canavor writes that while older workers seem to value the crucial skill of business communication, young people seem to lack one important thing. Fortunately, Canavor says there are plenty of ways to improve communication. Â
[Read more…] about Here’s What You Need To Know About Writing At Work
It’s easy to create a blog, publish a few posts, and think you’ve got a great business blog. But guess what? A successful business blog requires a lot more work than that. The social web does not operate like the Field of Dreams, and if you build it, they will not necessarily come.
Building a successful business blog takes commitment, persistence and patience. Most importantly, there are a few fundamentals that you need to make sure you address if you want your business blog to thrive in the long term.
Five of the most important fundamentals are described below to help you take your business blog to the next level of success: [Read more…] about 5 Things Your Business Blog Needs to Thrive
An important part of email marketing is getting permission to send marketing emails to someone before you hit the send key. That means, you need a way to get people to opt-in to receive your marketing emails. Whether you send a newsletter or promotional offer, you still need people to opt-in before you can send information that might be deemed solicitous via email. You also need to provide an easy way for them to opt-out of receiving emails from you later.
With that in mind, you can use your business blog as a tool to collect email addresses. But proceed with caution! You don’t want the process of obtaining opt-in email addresses to damage the user experience on your business blog. Remember, successful social media marketing stems from the removal of the gateways to content sharing and conversations. The last thing you want to do is insist that people provide their email addresses and opt into receiving email messages from you in order to view your shareworthy content. That content should be freely accessible without barriers.
Therefore, your goal in collecting opt-in email addresses through your business blog is to make the process not seem disruptive. Here are 5 easy ways to do it: [Read more…] about 5 Ways to Gather Email Addresses from Your Business Blog
All images, pictures, drawings, and so on are owned by the person who originally created them and are protected under copyright laws in the United States.
Therefore, if you’re a U.S. business or using images on your blog owned by an individual from the United States, then you need to either have permission to use that image or pay to use that image. Alternately, that image needs to hold a copyright license that allows you to use it on your blog without paying a royalty or asking permission.
That’s a lot to consider. How do you find images to use on your business blog without violating copyright laws and without having to pay or ask for permission all the time? [Read more…] about How to Find Free Images to Use on Your Blog without Breaking Copyright Laws
If you’ve made the decision that you need to hire someone to write content for your business’ blog, then you need to understand two things: how to find a qualified person to write your business blog and how much you need to pay that person. You can follow the preceding link to learn how to find bloggers to write your business blog and keep reading this post to learn about how much money it’s going to cost you.
There are many factors that affect how much a professional blogger will charge you to write blog content for you. A dozen of the most common factors are as follows: [Read more…] about How Much Should You Pay Someone to Write Your Business Blog?
As
you work to grow your business blog, you’ll notice that the traffic that comes to your blog from search engines can be significant. How do you get more of that search engine traffic to your blog?
By using search engine optimization techniques as you write your business blog posts, you can attract more search engine traffic to your blog. Following are five steps you can employ as you write each post you publish on your business blog to make your posts more search-friendly.
First, do some keyword research to learn what keyword phrases related to your business blog are attracting traffic, and select the keyword phrases that you want to focus on to increase targeted traffic to your blog from search engines. Then, use that keyword phrase in your blog post title. Following are suggested tools for keyword research: [Read more…] about 5 Steps to Write SEO-friendly Business Blog Posts
As your business blog grows, you’re likely to find that a lot of visitors find their way to your blog through search engines, particularly Google. While it’s very important do keyword research and use search engine optimization techniques in an effort to increase that search engine traffic (stay tuned to BusinessLogs for search engine optimization tips coming later this week), there are some things that you must avoid, no matter how tempting, else you run the risk of having your business blog banned by Google.
In simplest terms, Google uses a proprietary search algorithm as well as human analysis to detect sites that use search engine optimization techniques which artificially inflate the results Google returns for keyword searches. If your business blog is caught doing any of the things listed below, your blog will be flagged as spam and may very well be banned from all Google search results going forward.
In other words, don’t do the things listed below if you want to get traffic from Google: [Read more…] about 5 Easy Ways to Get Your Business Blog Banned by Google