Helping companies communicate better
It’s hardly a secret that producing a stream of useful content is a fantastic way to build an online audience and gain more sales.
Publishing articles, on a company blog for instance, can help demonstrate your expertise when it comes to the products and services you are offering.
It can will also help improve the search engine optimization (SEO) of your company website. [Read more…] about The Content Arms Race: How it Has Become Harder and Harder to Stand Out Online
Are you sure that your current web hosting deal is right for you? There are many things that you will need to take into full consideration before you can answer this question. For one thing, is your site complete safe and secure from hackers, phishers, and other types of cyber criminal? If a glitch hits your site, will be it fixed before the day is done? If even a large glitch goes unnoticed for days by your hosting provider, how can you be sure they will respond to your urgent plea for assistance after you suffer a major cybercrime attack?
To put it bluntly, if you don’t think that your provider cares for anything more than getting a regular check from you, it may well be time to move on. You should be able to contact your web hosting services provider at any time of the day or night in order to register with them any questions, comments, or concerns that you may have. If you get a perfunctory, “one size fits all” response or no response at all, this is a sign that your provider doesn’t exactly hold your business in the esteem that they should. [Read more…] about How Do You Know When it’s Time to Transfer Your Domain Name?
You may be the kindest person around, but your blog must generate leads, or it has to be wiped off your server.
If you make the most of your blog, it can be your top marketing channel. Readers come to trust you and attach weight to your recommendations, allowing you to earn commissions or to introduce your sales team. [Read more…] about Top 5 Ways to Generate Business from Your Blog
Excellent writing skills are key to a successful business career. From emailing with a client to proposing a new plan to your boss, writing is important and it can make or break your career. Fortunately for those that don’t feel very confident in their written communication skills, business experts say there are plenty of steps you can take to better your skills. Natalie Canavor has written several books on the topic, such as Business Writing Today and Business Writing in the Digital Age. She writes that poor communication can affect any age of professional. However, younger workers seem to have the most trouble. It is a problem that is plaguing the younger generations as they find themselves immersed in a social media culture. Canavor writes that while older workers seem to value the crucial skill of business communication, young people seem to lack one important thing. Fortunately, Canavor says there are plenty of ways to improve communication. Â
[Read more…] about Here’s What You Need To Know About Writing At Work
It’s easy to create a blog, publish a few posts, and think you’ve got a great business blog. But guess what? A successful business blog requires a lot more work than that. The social web does not operate like the Field of Dreams, and if you build it, they will not necessarily come.
Building a successful business blog takes commitment, persistence and patience. Most importantly, there are a few fundamentals that you need to make sure you address if you want your business blog to thrive in the long term.
Five of the most important fundamentals are described below to help you take your business blog to the next level of success: [Read more…] about 5 Things Your Business Blog Needs to Thrive
An important part of email marketing is getting permission to send marketing emails to someone before you hit the send key. That means, you need a way to get people to opt-in to receive your marketing emails. Whether you send a newsletter or promotional offer, you still need people to opt-in before you can send information that might be deemed solicitous via email. You also need to provide an easy way for them to opt-out of receiving emails from you later. [Read more…] about 5 Ways to Gather Email Addresses from Your Business Blog