Business Logs

Helping companies communicate better

Blogging Advice

5 Things Your Business Blog Needs to Thrive

It’s easy to create a blog, publish a few posts, and think you’ve got a great business blog. But guess what? A successful business blog requires a lot more work than that. The social web does not operate like the Field of Dreams, and if you build it, they will not necessarily come.

Building a successful business blog takes commitment, persistence and patience. Most importantly, there are a few fundamentals that you need to make sure you address if you want your business blog to thrive in the long term.

Five of the most important fundamentals are described below to help you take your business blog to the next level of success: [Read more…] about 5 Things Your Business Blog Needs to Thrive

5 Ways to Gather Email Addresses from Your Business Blog

An important part of email marketing is getting permission to send marketing emails to someone before you hit the send key. That means, you need a way to get people to opt-in to receive your marketing emails.  Whether you send a newsletter or promotional offer, you still need people to opt-in before you can send information that might be deemed solicitous via email. You also need to provide an easy way for them to opt-out of receiving emails from you later. [Read more…] about 5 Ways to Gather Email Addresses from Your Business Blog

How Much Should You Pay Someone to Write Your Business Blog?

If you’ve made the decision that you need to hire someone to write content for your business’ blog, then you need to understand two things: how to find a qualified person to write your business blog and how much you need to pay that person.  You can follow the preceding link to learn how to find bloggers to write your business blog and keep reading this post to learn about how much money it’s going to cost you.

There are many factors that affect how much a professional blogger will charge you to write blog content for you.  A dozen of the most common factors are as follows: [Read more…] about How Much Should You Pay Someone to Write Your Business Blog?