Which companies are doing great things with business blogs and which should you benchmark as you develop your own business blog? I’m going to point you in the direction of two companies whose business blogs you should be reading.
First up — Nuts About Southwest from Southwest Airlines
The Nuts About Southwest blog from Southwest Airlines has been a blog to watch for years. It’s written by Southwest Airlines employees who are given the freedom to write posts with their own voices and telling their own stories. I’d recap what the blog is all about here, but you really need to read the About page on the Nuts About Southwest blog to truly understand what makes this blog stand out from the crowd and really connect with readers.
And second — Zappos Blogs
Zappos is another example of a company that does great things with its business blogs. Zappos operates a number of business blogs, but the two you need to check out first are the main Zappos blog and the Zappos CEO and COO blog. Even though the former Zappos CEO has left the company, his posts during his tenure (pre-May 2010) demonstrate a company executive who actually “gets” social media.
What business blogs do you read to benchmark as you develop your own? Leave a comment and share your opinion.