One of the best ways to sell on your blog is targeting different parts of your audience. This strategy works well because the people you target will feel like you’re talking to them personally. This personal touch is crucial in internet business because buying things online can often be a impersonal, cold activity. Anything you do to make your sales process more personal can only increase sales.
By being specific with who you’re writing for, you’ll find that people will react positively and your sales will increase.
To explain my point, let’s look at a couple specific examples.
Examples of Specific Content for Subgroups
Pretend you have a online retail shop that sells mp3 players. You can do a little brainstorming and come up with subgroups in your prospective customer base. Here are two that I thought of, audiobook listeners and exercise buffs.
For audiobook listeners, I would write content like the following:
Top 10 Mp3 Players for Audiobook Fans
Top Places Online to Buy Audiobooks
How to Connect Your Mp3 Player to Your Car Stereo
For exercise buffs, I thought the following content might work:
10 Lightweight Mp3 Players for Fitness Freaks
Hitting the Gym? Here are 50 Energetic Tracks to Work Out To
Let’s look at an example of someone who doesn’t sell as many products as a retailer. For example, consider a first-time author of a health cookbook. How can she segment her audience?
To segment her audience, I thought about reasons why someone would want to buy a health cookbook. These two came to mind, increase energy and avoid sickness.
For the individuals that want more energy, she could write content like this:
Feeling Lethargic? Then Eat These 10 Healthy Energy Boosting Snacks
7 Meals That Will Increase Your Energy (Includes Recipes)
For health conscious people that want to avoid sickness, she could write blog posts entitled:
It’s Flu Season, Fight Back With These 7 Organic Meals
Starting to Feel Sick? Eat These Foods to Push Back the Sickness Monster
The previous examples were for product based businesses. What if you have a service based business?
Here are two content suggestions I would give to a wedding consultant in Dallas, Texas, USA.
How to Plan Your Dallas Outdoor Wedding Without Going Crazy
12 Affordable Yet Classy Places to Have Your Dallas Wedding
Over to You
What different subgroups are in your target audience? What kind of content can you create to reach those subgroups?
Also, if you’d like some suggestions of content topics for your blog, feel free to tell us about your business. I’ll give some suggestions and hopefully, other commenters will too.