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3 Possible Reasons Your Business Website Is Leaking Conversions

Your company isn’t meeting its conversion goal, despite your swanky b2b site and the digital marketing campaigns you’re running. You also may be witnessing a high bounce rate on your product pages. No checkouts. No calls.
Your first reaction may force you to check the traffic stats of your website. Then you check your analytics, and it seems that everything is normal on that end. Then it hits you â€“ the problem isn’t with the quantity of traffic coming to your landing pages, but the conversion of incoming visitors to sales.

What’s the cause? Below we have highlighted the five possible reasons, responsible for low conversions. Let’s take a look: [Read more…] about 3 Possible Reasons Your Business Website Is Leaking Conversions

If You Have an Online Business, You Need to be Taking Your Hosting Seriously

Online businesses are growing these days, that’s a fact. For many people with a strong entrepreneurial spirit, launching a business online is a good option because of the advantages compared to starting a brick and mortar one. It’s less costly and one can manage it whether at home or even while traveling.

But while starting an online shop may not be as physically stressful, one still needs to ensure that his or her ecommerce site is fully functional. More than the website design, other important elements have to be taken into consideration to promote a seamless experience to customers. These are the hosting, search engine optimization (SEO), and speed aspects. [Read more…] about If You Have an Online Business, You Need to be Taking Your Hosting Seriously

5 Steps You Can Improve Your Franchises’ Customer Experience

If you’ve made the decision to start a franchise, it’s because you realized after doing your due diligence that your chances of business success would be much higher if you used a turnkey business model rather than starting one from scratch.

In effect, you were buying a proven system already in place, with plenty of support on how to run the business. After reviewing the best franchises, you decided to go with one that had a well-established corporate image and that had succeeded in creating high brand awareness for its products or services. [Read more…] about 5 Steps You Can Improve Your Franchises’ Customer Experience

3 Ways to Upgrade Your Business Technology

It doesn’t matter how long you’ve been in business. You will never get to a point where you have all the equipment, software, or services that you need. This is because as your business grows, your needs will change. This often means eliminating, adding, or upgrading your tools.

Even if you are not currently looking for a tech upgrade, just knowing what’s available can be a great benefit. Here are 3 ideas on how to improve your software, hardware, and services when the time is right: [Read more…] about 3 Ways to Upgrade Your Business Technology

4 Ways To Use Marketing Innovation To Grow Your Business

Innovations are changing our world on a daily basis. One example of an innovation that has become part of our everyday life is email. Hotmail, launched by Microsoft, became the first well-known messaging system. Prior to its introduction to the public via the World Wide Web, it was used by colleges and the military.

While technological innovation has affected every aspect of our lives, one area that it has been particularly noticeable is in the world of business. Well-run businesses have never been more cost-effective and efficient.
However, while much has changed, some things, like the need for a business to advertise, remain constant. So, while innovations have changed the way we conduct business, we still have the same needs. While the aim of marketing remains the same, to inform the public about the value of our products or services, the means to reach out and connect with a larger audience have changed, drastically improving how well we market. [Read more…] about 4 Ways To Use Marketing Innovation To Grow Your Business

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