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Apple aficionado, speaker, and venture capitalist Guy Kawasaki has a new startup coming out called Truemors. This normally wouldn’t be a big deal (person starting mobile-ready web application, how unique) but because it’s Guy Kawasaki’s pet project it gets press. Unfortunately for Guy, his aura has been fading in recent months, so simply having his name attached to a company isn’t enough anymore.

Guy put up the “help wanted” sign over at his blog, saying that Truemors was looking for a few good people, and was trounced in the comments. Here are some choice quotes:

“I hope this is a joke?”

“I agree with most of the comments. It just seems sad. The world doesn’t need another gossip monger.”

“Did you hear that Guy has sunk to a new low? Come on Guy… gossip is one step away from pornography.”

According to TechCrunch, the service will be a “rumor reporting bulletin board with twitter-like capabilities”, or if you switch it around a bit, “Twitter but for rumors.” Unfortunately, that description falls dangerously close to the “it’s like X but for Y” where X is a popular (and normally revenue-free) Web 2.0 startup, and Y is the uninteresting market that X purposely didn’t go for. Truemors gets pwn3d over at that TechCrunch thread as well:

“Cash from rumors. True or not. Potential to ruin lives and reputations all on one board! Great idea, Guy.”

“Wow, how boring and what a bad name. I don’t think Guy has ever founded a real company and his investment record is poor as well – and tumor or whatever is sure to maintain this record. Reminds me of Seth Godin and squidpoo or whatever it was called.”

The comments at TC bring up a good point. If Truemors is essentially “post whatever you want, is it true or not? VOTE!” then I could theoretically post something like “My next-door neighbor John Smith is a Nazi and likes to burn down churches in his spare time” which is obviously libelous. The problem is, the entire Truemors concept is based on posting things that may or may not be true, so how do you avoid defamatory comments in any sort of programmatic fashion? I want to see how they sort that stuff out.

Those crazy cats at TechCrunch have done some more sleuthing, and have somehow gained access to the Truemors beta and produced a screenshot:

The screenshot validates the rumors (ha) about Guy’s new service, and indicates it’s also adopting a Reddit/Digg-type voting style to move individually posted rumors up and down. The site was developed by electric pulp, a design/development agency out in South Dakota that does some really great work. They even have a quote from Guy on their homepage:

“Most tech teams are good, fast, cheap — pick any two. Electric Pulp is all three.” -Guy Kawasaki

Um, not to burst anybody’s bubble, but that’s hardly a compliment. Being good and fast is good, being called or thought of as cheap is not. I’d never want a quote like that on my website, but hey, Guy Kawasaki wrote it so it must be gold, right? Right?

CNET just ran an article today about the future of the Web-based operating system, one that would operate independently of your actual operating system and utilize fat pipe bandwidth to get the job done. I don’t know how many people are actively putting thought into this subject or its monstrous hurdles, but I wanted to get some of my opinions down on “paper”.

Web Apps Are For Casual Creation

One thing that always bothers me about the Web OS argument is that the proponents continue to skip over my segment of the tech population — people who use desktop-class applications to get hardcore work done. I’m in Photoshop all day long with 15 windows open. I’ve got an Illustrator document to my right with over 40 layers. I have TextMate open with multiple projects, dozens of tabs, syntax-highlighted documents across 4 computer languages, you get the picture. I’m not jotting down little notes or cropping/resizing images (casual), I’m creating applications and creating images (professional, not casual) and that’s the difference. The power and multi-threading of desktop applications is needed when you do anything besides casual computer usage (upload photos, chat on IM, jot down notes, etc.) Unfortunately for Web OS proponents, the vast majority of my day is dedicated to non-casual usage because I use my computer for work. Adobe is taking Photoshop to the Web but will be positioned as the lowest-class Adobe photo app out there, lower than Elements. Hmm, I wonder why? Maybe because…

Forget Internet Bandwidth, Think Browser Execution Bandwidth

The tongue-cheeked answer to “why have a Web OS” is normally “because users’ Internet pipes are getting fatter and fatter and we need to utilize that bandwidth.” It sounds good in theory, but that’s not all there is to it. When you run a desktop application it blazes along as fast as clock cycles and RAM allow, but when you run an application based inside of a browser you have more constricting doors to lock and unlock. First off, you might just be a tab on a window with 50 other fully-loaded tabs, which kills your processor power right there (Camino and FF die slow deaths with dozens of tabs open.) Also, if you’re relying on hundreds or thousands of lines of JavaScript to run your application, it’s only going to run as fast as the JavaScript interpreter is allowed to run, and that depends on the browser and how much RAM is allocated to the browser at that particular point in time. When I used the door analogy earlier of locking and unlocking, I meant that a web application has to unlock the door to the JS engine, which needs to talk to the browser, which then talks to the operating system. At any step along that path, one of the doors might just snap shut or be less than fully open (memory problems, reallocated processor power, etc.) and the web app can’t do anything about it because it is at the mercy of the rest of the food chain.

I Don’t Know About You, But I Like Things Snappy

There’s a reason people buy fast computers and lots of memory and that is so their desktop applications zip around and operate at fast speeds. I have yet to use a web application that was as zippy as a desktop application, and that’s annoying. Why would I replace a perfectly good full-powered application with a crippled and slow web application? How is that alluring?

Over the past few days I’ve noticed some large companies hopping into the space that was previously the domain of some much smaller startups. To start, Mozilla Labs is working on a social networking add-on to Firefox which may put the kibosh on Flock (more on that later), and then today, Google launched MyMaps which has many similarities to Wayfaring. This reminds me a bit of Kiko’s predicament but will it turn out the same?

Former Flockstar Chris Messina is playing an interesting role in the new Mozilla Coop concept, primarily because he came up with it first back when he was working with Flock (and his mockups are a lot nicer). Mozilla gives him a quick shout-out here saying that “our design was influenced” by his original mockups. Instead of Mozilla flipping the friends bar vertically and calling it original, they should just pay Chris a boatload of money and use the infinitely higher-fidelity mockups he already designed over a year ago. As a designer this is pretty upsetting, so hopefully the folks at Mozilla do the right thing or at least give him better credit than a footnote link.

Will this be the end for Flock? I don’t think so, I think it’s a wake-up call. Flock still has incredible potential but the landscape of “social” has changed dramatically since they first began building the application. Now, MySpace is the social king but the royalty doesn’t like to play nice with outside developers. If Flock could manage a business relationship with MySpace (or another large social network) and become the de facto browser for those looking to maximize their MySpace experience, they’d take off. Of course this is a 180° turn from their current target which seems to be tech-savvy people who have del.icio.us and Flickr accounts, but hey, changing in midstream isn’t such a bad idea sometimes.

Google’s MyMaps just launched (accessible via a tab on the normal Google Maps site) and it has some interesting features. For example, here’s a map for the 2004 Presidential Election with state colors corresponding to vote counts. Wayfaring has been offering something similar for awhile now, the ability to create social maps that you can share and annotate. However Wayfaring is somewhat limited by the Google Maps API, whereas Google can do whatever they want because they own the data. The Wayfaring UI is very, very nice, however they don’t have the map drawing functionality that the new MyMaps has. However just like with Flock’s situation, I think that the quality design and architecture of Wayfaring’s application could easily hold its own if it had some unique features that MyMaps doesn’t have, especially better integration with blogs or perhaps an audio/video component that links to your map.