Does your business Web site run on WordPress or another blogging application? I highly recommend using WordPress, not just for business blogging, but for your entire business Web site. I use it for mine (see the image to the left), and I’d like to start a new series here on BusinessLogs that highlights businesses that use WordPress or another blogging application to create their Web sites.
I’m looking for business sites that look like Web sites, not like blogs, on the home page at least (of course, a blog can be attached to the site, and it should be). The goal of the series is to not only show how flexible blogging applications like WordPress are, but also to show how great a business Web site can look when it’s built on WordPress (or another blogging application).
Plus, really cool submissions might even be featured in my upcoming book coming out in 2011, “The Complete Idiot’s Guide to WordPress”, but the first priority is sharing the great work businesses are doing in leveraging blogging platforms to create awesome Web sites here on BusinessLogs.
To submit your business site for consideration in the series, just leave a comment on this post with your site’s URL. Chosen submissions will appear in a future blog post with screenshots of your site and links back to your site.
Note that the series won’t critique sites but rather provide an overview of the cool things site owners are doing with WordPress, etc. to build their businesses and brands.
Feel free to share this request with your own audiences via Twitter, Facebook, your business blog, etc.! Let’s find some really great business sites built on WordPress, etc. to highlight here on BusinessLogs!
It’s important that the content on your business blog is interesting, entertaining, useful, or helpful. In other words, your business blog posts must add value to the user-experience on your blog.
Niche is a hot buzz word these days, particularly as it relates to marketing and publishing. In simplest terms, a niche is a very specific area of focus. You can have a niche business or a niche blog, so why not join the two and have a powerful niche business blog? It’s brilliant, and many businesses have found great success on the social Web by defining and exploiting their niches via their business blogs. You can do it, too!
When you choose a domain name for your business blog, there are two primary factors you need to consider: search engine optimization and online brand identity. In other words, you should try to choose a domain name that can help you attract organic search traffic and you should choose a domain name that represents your business’ brand promise.
One of the unwritten rules of the social Web is that content should not be overly self-promotional. In fact, publishing content on the social Web that is entirely self-promotional is one of the quickest ways to