A business blog can be an amazing tool to both directly and indirectly market your business.Â Not convinced?Â Take a look at the 5 ways a blog can help your business listed below to see what you’re missing!
1. A business blog as a sales tool
While the vast majority of the content you publish on your business blog should not be self-promotional, you can use a blog to announce special sales, discount codes, coupons, events, and more.Â As long as the promotions add value to users’ experiences on your blog, you can talk about them on your business blog.
2. A business blog for brand building
The social Web is a brand manager’s dream come true.Â Through your business blog, you can raise awareness, recognition and recall of your brand across targeted and broad audiences — faster and wider than ever before and all for a minimal investment. [Read more…] about 5 Ways a Blog Can Help Your Business Today