One of the biggest opportunities for businesses when it comes to leveraging the reach of the online conversation happening on the social Web is related to brand building. By participating in online discussions, you can create brand awareness, recognition, recall, loyalty and advocacy that lead to an extremely powerful brand overall.
First, what is a brand?
A brand is a promise to consumers that creates customer expectations for every experience they have with that brand. As you continually meet those customer expectations for your brand, consumers develop loyalty to it, seeking it out over other brands, and advocating it (or defending it) to other consumers.
Next, how do you build a brand?
There are three main steps to building a brand that apply regardless of the industry your business is in or the tools you use to communicate your brand messages and develop your brand image. Those three steps are: [Read more…] about Harness the Power of Business Blogging for Brand Building
“Why does my business need a blog? It can’t help me.”
Business Logs, Splashpress Media’s blog for businesses trying to learn how to leverage blogging and social media to grow their brands, businesses and bottom-lines, has a new author! Today, 
When you run a business, image has a big role in whether you succeed or not. You spend money for building goodwill among your existing clients. You spend money for marketing in the aim of getting new customers. But sometimes, one wrong move might prove to be disastrous, especially if word about certain failures spread virally online. These may be in the form of bad product reviews, bad customer service experience or even rants pointed toward your direction.