Allen Weiner, a Gartner Inc. analyst, discusses how weblogs are beneficial for companies:
“There’s a huge benefit in blogging for companies implementing IT projects. It’s going to be a growing trend over the next couple of years.”
After Google bought Blogger earlier this year, the G-company decided to start using weblogs internally to keep track of projects, code snippets, ideas, and other artifacts that might normally be overlooked. They have a proprietary version of the Blogger backend powering firewall-protected Google employee and workgroup blogs (check out a screenshot), and the idea is really catching on inside the company. Jesse Goldman, the Blogger product manager, had this to say:
“It really helps grow the intranet and the internal base of documents.”
Goldman also noted the possibility of Google creating a version of Blogger that could be used to power internal company blogs, and then having a portion of the company working as consultants to help set it up. Seeing Google become one of our competitors doesn’t put a smile on my face, but at least companies are realizing that blogs are more than just personal journals.