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Blogging Advice

Business Blogging and the 80-20 Rule – No One Cares about You

"80-20 Rule"One of the unwritten rules of the social Web is that content should not be overly self-promotional.  In fact, publishing content on the social Web that is entirely self-promotional is one of the quickest ways to ruin your blog and your online reputation.  If you want to have a chance at building a successful business blog and grow your audience in order to build your brand and business, then you need to dial back the sales pitch on the social Web.

The reason for this is simple.  No one cares about you.  Instead, they care about how you can help them or add value to their lives.  The key to social media marketing success is engagement and interaction.  No one will want to interact with you if all you ever do on the social Web (including on your business blog) is talk about yourself.

Think of it this way — if you were at a party talking to another person and that person spent the entire time talking about himself, it’s unlikely you’d want to continue talking to him.  In fact, you’d probably want to escape and stay away from that person for the rest of the night and in the future.  You don’t want the online audience to feel that way about you!  Therefore, your business blog content should be primarily non-promotional. [Read more…] about Business Blogging and the 80-20 Rule – No One Cares about You

5 Easy Ways to Get Sales and Leads from a Business Blog without Annoying Your Audience

"sale sign"Business blogs are amazing indirect marketing tools, but they also provide a medium for businesses to communicate specific marketing messages and generate both leads and sales.  While it’s absolutely true that your business blog content should not be overly self-promotional, it is acceptable to publish some self-promotional content in an effort to boost leads and sales as long as that self-promotional content adds value to the user experience on your business blog.

Following are five easy ways to get sales from a business blog without annoying your audience:

1. Offer exclusive discounts, coupons and sales.

Reward the people who visit your blog and spend time reading and sharing your content by offering them exclusive discounts, coupons and sales.  You can do this either by simply publishing discounts, etc. within blog posts or by emailing them directly to visitors who sign up to receive them (be sure to include a way to opt-out of future emails).  You can also create a private page of your business blog that is password protected where special discounts, etc. are published and provide that password and access to “members only”.  Not only does this method guarantee that people will visit your blog again, but you’ll also be able to collect email addresses for future offers while adding value to the user experience on your blog all at the same time. [Read more…] about 5 Easy Ways to Get Sales and Leads from a Business Blog without Annoying Your Audience

5 Steps to the Compounding Effect of Business Blogging

"business blog seo entry points"One of the topics I often discuss in my books, to my clients, and at speaking engagements is the value of a business blog not just as a tool to create conversations, build relationships, and develop brands, but also to increase search engine rankings and visitors to a business Web site.

Many business owners think of blogging as a chore that delivers little added-value to a company’s bottom-line, but the truth is actually exactly the opposite.  A business blog is an incredible tool for search engine optimization because of what I call the compounding effect of blogging.

First, you need to understand consumer behavior in the 21st century:

Where do you go to find information about a business, product, store, etc. when you need it? Do you check the Yellow Pages?  Nope.  The vast majority of consumers turn to Google or their favorite search engine (with Google being #1).

Here’s how the compounding effect of blogging phenomenon works:

  1. You have a business Web site made up of 20 pages.  That’s 20 entry points to your business Web site for Google to find, index, and deliver in relevant keyword searches.
  2. You add a business blog to your Web site, and you publish a blog post everyday for a year.  Now you have 365+20=385 entry points to your business Web site for Google to find, index, and deliver in relevant keyword searches. [Read more…] about 5 Steps to the Compounding Effect of Business Blogging

5 Ways to BE Successful with a Business Blog

business blogging successAnyone can start a business blog, but not everyone can be successful as a business blogger.  That’s because writing for a business blog is different from any form of traditional marketing or business development.  Instead of self-promoting and selling on your business blog, you need to focus on dialogue and relationships in order to find success.

Following are 5 fundamental requirements you need to follow to BE successful with your business blogging efforts:

1. Be human.

No one will want to spend time with you online (or offline) if you sound like you’re reading from a corporate brochure or PowerPoint presentation.  Your blog posts must demonstrate your personality and be written in a conversational style and tone befitting of your target audience.  They have to be interesting and engaging, and they must be completely devoid of any corporate rhetoric. [Read more…] about 5 Ways to BE Successful with a Business Blog

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