I finally created an about page for one of my blogs. It’s a task that I always seem to forget. I was creating a post introducing myself on a forum when I realized that I had not done the same on my blog.
Since blogs are personal in nature, you can be more personal on your blog’s about page than your main site’s about page. Your main site’s about page might be more about your products/services whereas your blog’s about page should be about you.
Here are some things to consider including in your blog’s about page:
- How you got into your industry
- What topics you write about on your blog
- Interesting stories about yourself
- What inspires you
- What you like and dislike about your industry
- A photo of yourself
- Links to your favorite blog posts (including your own posts)
Don’t Play It Safe
About pages are not the place to “play it safe”. Don’t use formal corporate speech. Instead, be informal and write like you talk. Don’t be afraid to talk about your biases since everybody has them and you’ll come across more personal. You can’t please everyone but talking about your biases will get you a loyal audience that believes like you do.
Also, don’t worry about the making your about page too long. Actually, in my experience, great about pages can be pretty long – like over 1000 words. If you write something that long, separate your page in sections and headings. This will make your page easier to read. Also, summarize the whole about page in the first couple paragraphs so your readers can have the condensed version too.
Every couple months, update your about page if needed.
Finally, here is a good example of an about page.