Business Logs

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Blogging Advice

5 Steps to the Compounding Effect of Business Blogging

"business blog seo entry points"One of the topics I often discuss in my books, to my clients, and at speaking engagements is the value of a business blog not just as a tool to create conversations, build relationships, and develop brands, but also to increase search engine rankings and visitors to a business Web site.

Many business owners think of blogging as a chore that delivers little added-value to a company’s bottom-line, but the truth is actually exactly the opposite.  A business blog is an incredible tool for search engine optimization because of what I call the compounding effect of blogging.

First, you need to understand consumer behavior in the 21st century:

Where do you go to find information about a business, product, store, etc. when you need it? Do you check the Yellow Pages?  Nope.  The vast majority of consumers turn to Google or their favorite search engine (with Google being #1).

Here’s how the compounding effect of blogging phenomenon works:

  1. You have a business Web site made up of 20 pages.  That’s 20 entry points to your business Web site for Google to find, index, and deliver in relevant keyword searches.
  2. You add a business blog to your Web site, and you publish a blog post everyday for a year.  Now you have 365+20=385 entry points to your business Web site for Google to find, index, and deliver in relevant keyword searches. [Read more…] about 5 Steps to the Compounding Effect of Business Blogging

5 Ways to BE Successful with a Business Blog

business blogging successAnyone can start a business blog, but not everyone can be successful as a business blogger.  That’s because writing for a business blog is different from any form of traditional marketing or business development.  Instead of self-promoting and selling on your business blog, you need to focus on dialogue and relationships in order to find success.

Following are 5 fundamental requirements you need to follow to BE successful with your business blogging efforts:

1. Be human.

No one will want to spend time with you online (or offline) if you sound like you’re reading from a corporate brochure or PowerPoint presentation.  Your blog posts must demonstrate your personality and be written in a conversational style and tone befitting of your target audience.  They have to be interesting and engaging, and they must be completely devoid of any corporate rhetoric. [Read more…] about 5 Ways to BE Successful with a Business Blog

5 Steps to a More Professional Business Blog

I think any business that has a regularly updated blog these days is to be commended (with plus points if they use Twitter, as well), but all businesses who run a blog should try to make their blog as professional as possible. Here are some quick steps to reach that goal:

Simplify search.

Your blog should be easy to search, with an accessible search box and button on every page. Make sure you tweak your Search Results pages, as well- with links to your Site Map and other important pages, just in case your visitors can’t find what they’re looking for.

Install a Unique Favicon.

A Favicon is a graphical icon that is attached to your website when viewing on a browser. It’s a good idea to use a unique image for this, such as your logo. Here’s a quick video tutorial on creating and adding a Favicon to your blog. [Read more…] about 5 Steps to a More Professional Business Blog

How to Schedule Your Blog Posts in Blogger, WordPress and Typepad

I’ve written before about pre-writing your posts on weekends, which works well for many professional bloggers. But the fact is that whether you blog for business or personal reasons, pre-writing and scheduling your blog posts is always a good idea.

Scheduling your blog posts is different from simply writing post drafts. The latter requires you to login and publish the posts on a certain date- which is fine if you want to make last-minute changes to your posts- but scheduling means your blog software will publish your post automatically, on whatever date you set it to. If you’d like to get started doing this, here are some quick ways to schedule your blog posts: [Read more…] about How to Schedule Your Blog Posts in Blogger, WordPress and Typepad

Weekend Blogging Tips

Most bloggers notice a drop in traffic on the weekends, and that’s natural: less people are online, less people are seeking information, on weekends. For that reason, many bloggers don’t post at all on weekends. But a lot of us- myself included- do blog on weekends. I do it mostly to prepare posts for the coming week, because it usually means the latter will be a lot less hectic for me. Feel like being a weekend blogger? Here are some tips:

Use the weekend for planning and drafting posts.

A useful tip especially for professional bloggers, who must turn out a certain number of posts during the week. With less distractions, and generally less going on online, weekends are perfect for researching material for your posts. It’s also a good time to discover interesting posts you might have missed in the past week- I’ve discovered many new posts- as well as blogs I never knew existed- on lazy weekends, simply by browsing through blogs I already subscribe to.

The weekend is great for scheduled posts.

If you’ve completed planning and drafting, and are ready to post but afraid no one will be around to read what you wrote, why not schedule the post for the upcoming week instead? Most, if not all, blogging platforms offer scheduled posts, and it’s easy to do once you know how.

Despite less traffic, people are still online.

Yes, the Internet is quieter on weekends, but there are definitely still people online- and if these people are in your niche, then you just might see a nice jump in traffic on weekends. For example, food blogs usually get visited on weekends by people searching for recipes to try out on weekends, or for dinner parties they might be throwing. Another thing to consider would be a “Weekend Roundup” of your favorite posts or links from the previous week.

Do you blog on weekends?

Review: Contextual Partnership Plugin

The Contextual Partnership Plugin For WordPress Provides Free Advertising To Help Promote Your Blog & Get You Noticed…

If you’re looking for an effective solution to help get your blog noticed then the Contextual Partnership Plugin for WordPress bloggers could be well worth consideration. Perhaps the most attractive aspect is that there is no cost involved.

According to the developers the plugin is designed to;

    Drive more targeted visitors to your blog (or blogs) by strategically linking your blog to and from other bloggers participating in the network. The exact method used to achieve this remains confidential but apparently it’s not a basic reciprocal link exchange – nor the more common 3 way linking arrangement often seen between bloggers.

    Enhance the user experience for your blog visitors by providing them with links to other high quality blogs for further information on subjects of interest (and it can do this without you actually loosing the visitor which is a great feature).

    Indirectly increase your search engine rankings by building highly relevant incoming links to your blog for keyword terms you define, related to your own niche market.

Not a bad indirect benefit at all.

To better understand how the network works, first you need to know what a “contextual link” actually is. A contextual link is simply a link “within content” of a blog post and “within context” of specific keyword terms in that post. For example the term “dog training” found within a blog post becomes a link out to another blog (related to “dog training”) within the network. Contextual Links are found all over the internet – bloggers interlink their own pages contextually, there are paid advertising programs that allow you to place contextual advertising links and earn per click, and bloggers naturally link out to other websites they find useful “contextually” as well.

This is the key to the “Contextual Partnership”. When you install and setup the WordPress Plugin, you’re asked to provide the URL’s you wish to advertise on other partners blogs, and the keyword terms you want those blogs to use to link back to your own. When a match is found within the network for the keyword terms you provide (and assuming it meets with the Contextual Partnership’s strategic linking methodology), a link back to your blog is assigned, and your account has a credit removed.
The amount of credits your account holds appears to be directly related to the number of links you’re providing to other partners in the network for the keyword terms they themselves are looking to use to advertise. Apparently for every link you provide for another partner, you earn 1 credit. That 1 credit is then “cashed in” to assign a link back to your own blog from other partners whenever a match is found for your own keyword terms. So if you already have 100 posts in your blog, and each of those pages finds a match to provide a link to another partner, then technically you could receive 100 incoming links to your blog as soon as you’ve been approved to participate in the partnership. You also continually earn more points and incoming links as you continue to blog and add more posts just like you usually do.

That’s the basic overview and you’ll find more specific information on the plugin website including details of many features not mentioned here (like the ability to select specifically which blog posts you want to include – or nor include in the network)…

http://www.contextualpartnership.com

Uptake by the blogger community seems to have been extremely good and this new service looks to become very popular. In the first two weeks of launch the partnership already had over 54,000 individual places to place links throughout the network, and within the first 4 weeks over 10,000 advertising links had been allocated between network partners. This is most likely a result to how easy it is to actually setup the plugin and participate – it literally takes 5 minutes to install and setup – although approval can take anywhere from 24-72 hours depending on the moderation queue as only high quality blogs are accepted to participate to keep out the splogs and spammers.
This seems to be one of those services worth giving a shot for a few months, and by the looks of things the developers have some exciting new features in the pipeline to make things even more effective for partners in the future.

You can find out full details and download the plugin below…

http://www.contextualpartnership.com

Or alternatively you can download the plugin directly from WordPress…
http://wordpress.org/extend/plugins/contextual-partnership-link-exchange-plugin/