Who is writing your business blog? If it’s not the right person, you won’t get the results you want and need from your blog. That’s because no two people are alike on the social Web and different bloggers have a wide variety of skills, experience, and natural aptitude for conversing on the social Web, particularly via a business blog.
There are three primary options for choosing a business blogger:
- Write your business blog yourself.
- Enlist an employee to write your business blog.
- Hire a professional blogger to write your business blog.
Each of the options above has pros and cons.
First, there is no one who knows your business, customers, and goals better than you do, but finding time to write great content doesn’t come easily to everyone.
Second, employees can be great bloggers, particularly if they’re familiar with the social Web and are vocal advocates of your brand and business. However, you have to monitor your employees’ conversations and behaviors online to ensure they adequately represent your business and brand and don’t disclose any proprietary information. [Read more…] about Is the Right Person Writing Your Business Blog?
It’s important that the content on your business blog is interesting, entertaining, useful, or helpful. In other words, your business blog posts must add value to the user-experience on your blog.
Niche is a hot buzz word these days, particularly as it relates to marketing and publishing. In simplest terms, a niche is a very specific area of focus. You can have a niche business or a niche blog, so why not join the two and have a powerful niche business blog? It’s brilliant, and many businesses have found great success on the social Web by defining and exploiting their niches via their business blogs. You can do it, too!
When you choose a domain name for your business blog, there are two primary factors you need to consider: search engine optimization and online brand identity. In other words, you should try to choose a domain name that can help you attract organic search traffic and you should choose a domain name that represents your business’ brand promise.