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5 Steps to Write SEO-friendly Business Blog Posts

AsSEO you work to grow your business blog, you’ll notice that the traffic that comes to your blog from search engines can be significant.  How do you get more of that search engine traffic to your blog?

By using search engine optimization techniques as you write your business blog posts, you can attract more search engine traffic to your blog.  Following are five steps you can employ as you write each post you publish on your business blog to make your posts more search-friendly.

1. Use keywords in your blog post title.

First, do some keyword research to learn what keyword phrases related to your business blog are attracting traffic, and select the keyword phrases that you want to focus on to increase targeted traffic to your blog from search engines.  Then, use that keyword phrase in your blog post title.  Following are suggested tools for keyword research: [Read more…] about 5 Steps to Write SEO-friendly Business Blog Posts

5 Easy Ways to Get Your Business Blog Banned by Google

SEOAs your business blog grows, you’re likely to find that a lot of visitors find their way to your blog through search engines, particularly Google.  While it’s very important do keyword research and use search engine optimization techniques in an effort to increase that search engine traffic (stay tuned to BusinessLogs for search engine optimization tips coming later this week), there are some things that you must avoid, no matter how tempting, else you run the risk of having your business blog banned by Google.

In simplest terms, Google uses a proprietary search algorithm as well as human analysis to detect sites that use search engine optimization techniques which artificially inflate the results Google returns for keyword searches.  If your business blog is caught doing any of the things listed below, your blog will be flagged as spam and may very well be banned from all Google search results going forward.

In other words, don’t do the things listed below if you want to get traffic from Google: [Read more…] about 5 Easy Ways to Get Your Business Blog Banned by Google

5 Types of Blog Comment Spam You Need to Delete

As your business blog grows, you’ll start to receive more comments on your blog posts.  That’s a huge milestone that you should celebrate because it means your content is interesting enough that readers want to actively engage with you.  However, not all comments are good comments, and I’m not talking about comments that offer differing opinions and often in unpleasant ways (and you’ll get a lot of those).  I’m talking about the dreaded comment spam!

Comment spam is bad.  It’s that simple.  Not only does it detract from the conversation happening on your blog, but it also makes it seem like you don’t really care about your business blog, audience or conversations because you can’t even take the time to identify and delete those spam comments.  People who spend a lot of time on blogs can identify spam comments faster than blogging novices, so it’s important that you educate yourself to identify, flag and delete spam comments.

If you use a spam filter or tool like Akismet on your business blog (and you should) then you need to understand that taking the time to flag comments as spam is important because doing so “teaches” the spam filter how to identify future spam.  Simply deleting a spam comment works, but you’ll help yourself in the long run if you flag spam comments that your spam filter or tool doesn’t catch. [Read more…] about 5 Types of Blog Comment Spam You Need to Delete

5 Statistics to Track for Better Business Blog Performance

You’ve set up your Web analytics tool, and you’re ready to start tracking your business blog’s performance.  But what do you track and what do all these terms mean?

Honestly, all of the data you can collect about your business blog’s performance is useful in some way, but you have to start somewhere.  Instead of feeling overwhelmed and confused by the volume of data at your fingertips thanks to your new Web analytics tool, start small and focus on the most impactful data:

  1. How are people finding your business blog?
  2. Do people stick around once they find your blog?
  3. What other sites are sending visitors to your business blog?
  4. How many people are finding your business blog?
  5. What content on your business blog are people visiting?

Keep track of the statistics below to answer those questions and learn about what is and is not working on your business blog. [Read more…] about 5 Statistics to Track for Better Business Blog Performance

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