Business Logs

Helping companies communicate better

A New Look for Business Logs

The new Business Logs

Just a few days ago we updated the Business Logs website with a fresh new look by its new design team, Ia Lucero and Ali Hussain. The homepage now gives you easy access to everything you need to know about our company: our goal, portfolio, ideas, and how to contact us.

The old Business Logs

The old design was light, narrow, monochromatic, and safe. This time, we went bolder with a dark design and a splash of bright green.

The new color combination is a business-y take on our parent company colors. We’ve also embraced the brave new world of CSS3-based rounded corners, shadows, transition animations, and custom typography. jQuery is always helpful, whether you need to add a carousel plugin or align box heights.

Under the hood, we’re still proudly powered by WordPress, but use the Genesis Theme Framework on top of it to speed up the development process. Working almost entirely in the functions.php and style.css files saves lots of time and appeals to the minimalist in me. We’ll talk about this in more detail in another article.

We hope you like our work, and welcome to the new Business Logs!

5 Things Your Business Blog Needs to Thrive

It’s easy to create a blog, publish a few posts, and think you’ve got a great business blog. But guess what? A successful business blog requires a lot more work than that. The social web does not operate like the Field of Dreams, and if you build it, they will not necessarily come.

Building a successful business blog takes commitment, persistence and patience. Most importantly, there are a few fundamentals that you need to make sure you address if you want your business blog to thrive in the long term.

Five of the most important fundamentals are described below to help you take your business blog to the next level of success: [Read more…] about 5 Things Your Business Blog Needs to Thrive

WordPress for Business Websites – Small Farm Design

Recently, I published a call for submissions from businesses that use WordPress to create their business websites asking them to participate in the WordPress for Business Websites series here on BusinessLogs.

The purpose of this series is to show all the amazing things businesses can do with WordPress.org.  Suffice it to say, WordPress.org lets you create much more than a blog!

You can submit your WordPress site for inclusion in the WordPress for Business Websites series by following the link and leaving a comment with your URL in this post.

Today’s WordPress for Business Websites featured business is Small Farm Design.

As Craig Kistler of Small Farm Design explained in his submission: [Read more…] about WordPress for Business Websites – Small Farm Design

WordPress Plugins for Business Blogs – Subscribe to Comments

An important part of building a business blog is the commenting feature that turns your blog posts into active, engaging, and ongoing conversations.  However, it can be challenging and time-consuming for visitors to your business blog to follow those conversations because they have to manually return to a specific post periodically to check for new comments, not knowing if they’ll find new comments when they get there or not. [Read more…] about WordPress Plugins for Business Blogs – Subscribe to Comments

1 out of 3 Twitter Users Talk about Brands

Twitter_bubbleIf you’ve been wondering whether or not your business should be on Twitter, then a new report from ROI Research and Performics (via eMarketer) can help you put some hard numbers to word-of-mouth marketing via Twitter.

According to the April 2010 study:

  • 33% of Twitter users talk about companies or products at least once a week.
  • 32% of Twitter users make recommendations about companies or products at least once a week.
  • 30% of Twitter users ask for recommendations about companies or products at least once a week.

But that’s not all this study reveals.  Nearly 1 out of every 2 Twitter users recommend, talk about, or make a purchase from a company that they have connected with on Twitter.  Check out the breakdown below: [Read more…] about 1 out of 3 Twitter Users Talk about Brands