An important part of building a business blog is the commenting feature that turns your blog posts into active, engaging, and ongoing conversations. However, it can be challenging and time-consuming for visitors to your business blog to follow those conversations because they have to manually return to a specific post periodically to check for new comments, not knowing if they’ll find new comments when they get there or not. [Read more…] about WordPress Plugins for Business Blogs – Subscribe to Comments
If you’ve been wondering whether or not your business should be on Twitter, then a new report from ROI Research and Performics (via eMarketer) can help you put some hard numbers to word-of-mouth marketing via Twitter.
According to the April 2010 study:
- 33% of Twitter users talk about companies or products at least once a week.
- 32% of Twitter users make recommendations about companies or products at least once a week.
- 30% of Twitter users ask for recommendations about companies or products at least once a week.
But that’s not all this study reveals.Â Nearly 1 out of every 2 Twitter users recommend, talk about, or make a purchase from a company that they have connected with on Twitter.Â Check out the breakdown below: [Read more…] about 1 out of 3 Twitter Users Talk about Brands
This week, I received a complimentary copy of Facebook Marketing: Designing Your Next Marketing Campaign by Justin R. Levy to read and review.Â This is an updated, 2010 version of Levy’s original Facebook Marketing, published by a division of Pearson Education.
Let me start by saying this is not a how-to book.Â You won’t find page after page of screenshots walking you through the specific steps you should take to create a Facebook page, Facebook group, or Facebook profile.Â Instead, this is very much a why book.Â It clearly and concisely explains why businesses should be using Facebook to market their products, services, and brands to the social web community on a site where consumers are already spending time.
Here is the chapter run-down: [Read more…] about Facebook Marketing by Justin R. Levy – Review
An important part of email marketing is getting permission to send marketing emails to someone before you hit the send key. That means, you need a way to get people to opt-in to receive your marketing emails. Whether you send a newsletter or promotional offer, you still need people to opt-in before you can send information that might be deemed solicitous via email. You also need to provide an easy way for them to opt-out of receiving emails from you later. [Read more…] about 5 Ways to Gather Email Addresses from Your Business Blog
I often write about cool websites built on WordPress.org that you’d never know are built on a blogging application in the BusinessLogs WordPress for Business Websites series. [Read more…] about 10 Businesses and Brands Using WordPress That Might Surprise You
All images, pictures, drawings, and so on are owned by the person who originally created them and are protected under copyright laws in the United States.
[Read more…] about How to Find Free Images to Use on Your Blog without Breaking Copyright Laws