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Advertising on a Small Budget

You have a new product or service to offer, but have a limited marketing budget to spread the word. You could do TV/Radio commercials or buy some Google Ads, however all of these options show little return for what you invest in them. Word of mouth is what you want. Viral marketing.

So what options do you have? Your company could start a product blog. Discuss what makes the product so great. Tell stories about how people are using your product or service. You start talking about it and if they like what they see other people will start to talk about it on their sites.

Google and other search engines begin to pick this up. People find sites through search engines. People start coming from other sites and Google searches.

You don’t need to spend $100,000 on advertising. You can work wonders with a small budget. Maybe you won’t get that initial rush like you would with TV, but this method should show greater long term benefits. This is just one option as we have many more ideas to share and explore over the next couple of months.

The Voice as the Brand

For decades companies have worked hard to develop a brand that they could be proud of. With the many corporate scandals and monopolisitc actions of corporations these brands have since been tarnished. Companies try valiantly to fix these brand personas, but to no avail.

People no longer trust commercials because everyone is saying the same stuff. Sure the logo is part of the brand, but other factors are beginning to play a larger role as well. For example, is the Apple logo the only aspect of the brand people recognize? What about Steve Jobs? What about Larry Ellison of Oracle? Sometimes the CEO becomes the brand.

On my personal site the brand isn’t so much in the design or in the name or in the logo. The brand is in my writings and the voices of the community. This is where the trust develops and this is what makes Whitespace a strong brand. What if you created a brand that people trusted because it was based on the voices of real people? It’s possible.

Half-life, Full Solution

Scenario: Dr. Louis Thompson teaches Nuclear Physics at The University of South Florida and has a hard time managing his various teaching and research assistants, not to mention all of his students. His university website is cluttered with old links from past semesters, outdated PDFs, and homework answers he never intended to post. He is still a novice computer user, and the complicated content management system that professors are expected to use is almost unusable for him. He wants to have an online resource for his students and assistants, but is lost under a sea of complicated technology.

Idea + Knowledge Management

Scenario 1: Your team comes up with its best ideas while out at lunch or at a client’s site an hour away, but no one can remember them for the next brainstorming meeting. What if the lost idea could have been the ticket to your company’s success?

Scenario 2: Steven is new to the office and needs to figure out how to set up Outlook. John is new to the office and doesn’t know his DHCP from his UDP. Jessica is new to the office and can’t find where the office supplies are kept. All three start asking your IT department to help them out, all the while taking them away from a deadline that is fast approaching.

Everyone Can Be On-Site

Scenario: Onsite, offsite, offshore. Who’s where and what do they need? How do you collaborate with colleagues on multiple continents?

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