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Getting Ready for Reboot

The CSS Reboot happens on Monday, and I’ll be a proud participant. If you take a gander at my user profile there you’ll see that I’m not rebooting one site, or two, but three! I’m launching Hi, Mike (www.himike.org) which will be my new personal site/portfolio, a redesigned Business Logs, and also a fresh look for A Socialite’s Life. I don’t run that site, but my redesign of it coincides with reboot, so what the heck!

Business Logs redesign teaser:

Update: I’ve posted some reboot teaser images over my Flickr account. 🙂

Companies: Advertise on the cheap, using your assets

Advertising can get expensive. Obviously, there are many ways to spend wisely, such as trying your best to reach your target audience. Market research, case studies, and focus groups can definitely help to get the best bang for your buck, but what about putting your assets directly in front of your target audience?

The most common way of finding information on the Internet is search. Google Adwords, and Adsense, are an extremely successful example of putting your advertising precisely in the laps of your target audience. But ads, being what they are, are only marginally successful. There are other ways each and every company doing business on the Web can utilize their own assets, to help advertise their company.

I recently did a small project with a client that sold books. They had snippets of audio for each book available online. They were thinking of allowing full digital downloads of each book, in audio form, at some point in the future, but for now they had small segments of the book broken down into MP3 files. Those files, could be the key to a portion of their success online.

Podcasting is gaining steam with each and every day. How long it will last, what podcasting will become in the future, and how much value is in actually advertising within indy podcasts – are issues that will be debated for some time. Nevertheless, there is huge potential here for almost any company to parlay off of its success.

My client, had the files (enough to publish a podcast once a week for well over a year), and just needed a way to publish them. Although this specific project is not completed (hence no link showing you how it was implemented) I’ll tell you what we did. Using Expression Engine, or WordPress, or Moveable Type, it is possible to schedule posts. Setting up 52 posts, with 52 enclosures, scheduled to publish themselves each Monday at a specific time – and you’ve got yourself an automated advertising service. A 1:30 audio clip, that links back to a way to buy the entire audiobook, or physical book, is really a simple way to generate revenue.

To see something similar in action, take a look at Wine Library TV. The Wine Library is an online, and offline, “wine store”. Wine Library TV is a video cast where the owner of the company takes a few minutes to taste test a few wines. It has built up quite an audience (I have been one since very early), and has made their business go from successful, to booming, online.

Does your company have any assets it can use, online, to help advertise your business?

10 Mac Apps

Thanks to Colin Devroe I’ve been selected as the next to carry on this useful meme. Pick my favorite Mac applications. Okay, let’s go:

[Read more…] about 10 Mac Apps

Photoshop On MacBook Pro: What Slow Really Means

The last time I wrote about Photoshop on the new MacBook Pro I was vilified. This time I’ll probably be vilified again for saying the following sentence:

CNET just reviewed the MacBook Pro’s performance when running a variety of applications on both Mac OS X and Windows XP, and although the article was geared more towards Windows benchmarks on the Mac, they had this graph which caused me to do a double take:

[Read more…] about Photoshop On MacBook Pro: What Slow Really Means

Power Polarities In India

After writing the previous entry, I emailed with designer Naina Redhu who is based in India and faces both similar and very different pressures from her clients, simply because of the way clients think about “sending work to India.” Even though a project in India will probably be cheaper than in the United States, companies and clients don’t treat Indian design professionals with the respect they deserve which is terribly frustrating.

Naina wrote a new entry which took my article point by point and compared it to her situation in India and where the similarities and differences are. It’s definitely a must-read for anyone in the design industry in America, Europe, India, or anywhere else.

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