Business blogs are amazing indirect marketing tools, but they also provide a medium for businesses to communicate specific marketing messages and generate both leads and sales.Â While it’s absolutely true that your business blog content should not be overly self-promotional, it is acceptable to publish some self-promotional content in an effort to boost leads and sales as long as that self-promotional content adds value to the user experience on your business blog.
Following are five easy ways to get sales from a business blog without annoying your audience:
1. Offer exclusive discounts, coupons and sales.
Reward the people who visit your blog and spend time reading and sharing your content by offering them exclusive discounts, coupons and sales.Â You can do this either by simply publishing discounts, etc. within blog posts or by emailing them directly to visitors who sign up to receive them (be sure to include a way to opt-out of future emails).Â You can also create a private page of your business blog that is password protected where special discounts, etc. are published and provide that password and access to “members only”.Â Not only does this method guarantee that people will visit your blog again, but you’ll also be able to collect email addresses for future offers while adding value to the user experience on your blog all at the same time. [Read more…] about 5 Easy Ways to Get Sales and Leads from a Business Blog without Annoying Your Audience