Blogging Advice

I believe the old saying goes something like this:

If all you have is a hammer, the whole world looks like a nail

The ultimate goal of installing communication-oriented software is to improve an organization’s information exchange in some sense, but a weblog will not always be the most appropriate tool for the job.

A weblog is a monitored two-way communication device. A select few can post entries, but anyone can leave a comment. This type of architecture is good when there are privileged groups of people running the show, but what if the goal is to have a massively-collaborative website? Then you need to pull out the toolbox and fish around for something else (working the analogy for all that it’s worth!).

[Read more…] about Wiki or Weblog?

That perfect marketing pitch. We all go for it, yet many times fall short of what we expecting. When an engineer creates a product he knows what purpose it serves yet his description matches nothing of what marketing uses for the description of the product. Instead we get the same old marketing speak.

You will find this on sites for companies that sell services. People like to know what you do, but don’t want to feel as though you are talking down to them. They like to think a real person is talking to them. Let’s use web design agencies as an example. Here I have created two different “marketing” paragraphs and let’s see which one is more effective:

We are a design agency that creates effective, simple, usable, web interfaces for companies.

Sounds like everyone else in the world.

We enjoy having fun creating simple sites that not only you will love, but also the people who use them will love them as well.

Be honest to your audience. There is no longer a need to be a stuffy marketing type. Become a people oriented company. Not a robot-speak company.