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Business Logs

Helping companies communicate better

Why Business Logs?

When we first started kicking around ideas this past Spring, we weren’t completely sure what this partnership was going to yield. Matthew has loads of experience with real-world usability testing and interface design, corporate politics, and communicating with people who don’t know what you’re talking about. Paul has a Masters degree in Management Information Systems so he does “all that stuff” extremely well, he is a true technologist with multiple languages under his belt, and also is enamored with online communication and information architecture. I like to make things work better – and those things may include user interfaces, backend code for a content management system, or an unruly IA that doesn’t handle the site well anymore. So those are a quick overview of our best skills, but what now?

It seems as though lots of people in the weblog/design community are stepping away from “a real job” and are now freelancing full-time or have started their own design agency specializing in standards-compliant, usable design. Here are a few notables:

  • Doug Bowman and Stopdesign
  • Dave Shea and Bright Creative
  • Dan Rubin and webgraph (Summer ’04 is almost up Danny!)
  • Jeffrey Zeldman and Happy Cog
  • Andrei H. and TBA

And oh believe me there are many more, that was just a small handful. So Matthew, Paul, and myself definitely have the capabilities of starting YA design + usability firm, but we chose to do something a little different. We realized that we simply want to help businesses succeed, and a business is nothing without it’s customers. If you can’t have a great relationship with the people who give you their hard-earned money, then they’ll go spend that hard-earned money somewhere else. Design is a communicative process, but we wanted to be more intimately involved in this communication so we thought that Business Logs was the perfect blend of everything we wanted to do.

About Lorraine Barte Nepomuceno

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