Talk about email marketing working for ya — I just came across Campaign Monitor’s new weblog through an email they sent me. Of course it looks fantastic, our friends at Switch I.T. (makers of Campaign Monitor) put it together, but besides the great visual appeal, there’s something very smart going on: they are featuring their customers’ email templates on their corporate website.
Your Customers Are Your Business
Josh Williams’ template design was recently featured on their weblog as a great example of how you can turn a boring announcement email into something that really grabs their attention.
Josh is a Campaign Monitor customer, and now that CM is featuring him on their weblog 1) Josh will get recognition and might find new clients from the traffic, and 2) CM looks like a great company to work with, because “look at all the cool things people are doing with their software.” Absolutely phenomenal.