Companies that place high value on ideas and creativity:
In my lifetime, I’ve owned 6 pairs of Oakley sunglasses which include my very recent (yesterday) purchase of the new Why 8.2 wireframes, which cost way more than one should ever probably spend on sunglasses. Oakley is known for using the highest quality materials, the most scientifically-tested lenses, and the most exacting engineering specifications in the eyewear industry, so by purchasing them you have already made an investment in a high quality product.
Under Armour started with a former Maryland Terrapin hating traditional cotton t-shirts because they became heavy with absorbed sweat during games. That football player, Kevin Plank, decided he could put out a better product and capture a market that was traditionally dominated by large sportswear companies. His company made the Fast 50 in 2002, and now generates hundreds of millions of dollars of revenue and is used by major sports teams in every league, and across the globe.
When I think of high tech eyewear, I only think of Oakley. When I think of sports performance apparel, I only think of Under Armour. Their reputation as innovators drives their product, and I can’t think of anything better to drive sales than innovation and creativity. Great job guys.