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Many business owners understand that starting a business blog is a good idea. However, they are hesitant to start blogging because the last time they wrote anything was years ago back in school. They don’t feel like they have the writing skill to attract an audience.
Well, here’s good news if you’re one of those business owners.
If you can talk, you can write.
I got this saying from a writing blog years ago. Unfortunately, I don’t remember the URL or the name of the blog.
You Don’t Need to Be Shakespeare
A common myth in writing is that you have to have your grammar just right and you have to have a big vocabulary or no one will read you. This may be true if you’re writing for a scholastic journal or you’re writing a novel. But you’re not. You’re writing a blog on the web.
The web is an interesting medium. It started out without any commercial elements. And while many businesses have joined the web, the internet has also evolved into a social, interactive environment. Today’s Internet users are not just passive consumers of information. Instead, they are active participants.
They create the information and communicate with other users through sites like Myspace, Facebook, Blogger, and Twitter. Also, many users have their own sites, which they update in their spare time. Most of these people are the average Joes and Janes. They are not English majors or budding authors. So, they are not going to grade your writing like your old English teacher.
The most important things in blogging are not your writing skill and vocabulary, but your expertise, experience, passion, and willingness to interact.
This blogger has over 30,000 subscribers and he definitely is not the most polished writer. His grammar is off in many places. He writes in a very conversational tone. And many of his sentences are clunky and wordy. But he does have something to say. He brings experience and expertise to the table and people listen to him.
I know a blogger from India who has hundreds of subscribers. English is not his first language so some of his blog posts have bad grammar. Yet he has a captive audience because of his passion and consistency.
Write the Way You Talk
As a business blogger, don’t be afraid to write the way you talk. As you write, pretend you’re actually communicating to a specific person that would fit your target audience. There are at least two benefits for doing this.
First, it makes you more personal. It shows that you’re a real person. This build trust and trust leads to sales. Too many businesses are guilty of stuffy, corporate speak. This type of writing makes those businesses seem cold and impersonal.
Second, it lowers your writing time. I believe that much of the time spent on writing is second guessing yourself and over analyzing your writing. However, if you write like you talk, you can write much more freely. And sure, it doesn’t hurt to reread what you’ve written and edit and rewrite as needed.