Business Logs

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professional bloggers

How to Find Bloggers to Write Your Business Blog

If you decide that hiring a professional blogger to write your business blog is the right choice for you and your company, then you need to put together a job posting and publish it on sites where bloggers search for job opportunities.

For example, be sure to include a list of requirements in your blogging job posting such as:

  • How often the blog should be updated.
  • If the blogger needs to monitor and respond to comments.
  • If the blogger is expected to promote the blog and drive traffic to the blog.
  • If the blogger is expected to include images in posts.
  • If the blogger is expected to research and come up with blog post topics or if topics will be provided by you.

Each of these requirements affects the amount of time it takes a blogger to write a post, which means they also affect the rates bloggers are likely to charge.  It’s also important that you ask applicants to provide samples of their blog post writing and links to their work online as well as their social Web profiles so you can learn more about their skills and experience. [Read more…] about How to Find Bloggers to Write Your Business Blog

Is the Right Person Writing Your Business Blog?

Who is writing your business blog?  If it’s not the right person, you won’t get the results you want and need from your blog.  That’s because no two people are alike on the social Web and different bloggers have a wide variety of skills, experience, and natural aptitude for conversing on the social Web, particularly via a business blog.

There are three primary options for choosing a business blogger:

  1. Write your business blog yourself.
  2. Enlist an employee to write your business blog.
  3. Hire a professional blogger to write your business blog.

Each of the options above has pros and cons.

First, there is no one who knows your business, customers, and goals better than you do, but finding time to write great content doesn’t come easily to everyone.

Second, employees can be great bloggers, particularly if they’re familiar with the social Web and are vocal advocates of your brand and business.  However, you have to monitor your employees’ conversations and behaviors online to ensure they adequately represent your business and brand and don’t disclose any proprietary information.  [Read more…] about Is the Right Person Writing Your Business Blog?