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Facebook Marketing by Justin R. Levy – Review

This week, I received a complimentary copy of Facebook Marketing: Designing Your Next Marketing Campaign by Justin R. Levy to read and review.  This is an updated, 2010 version of Levy’s original Facebook Marketing, published by a division of Pearson Education.

Let me start by saying this is not a how-to book.  You won’t find page after page of screenshots walking you through the specific steps you should take to create a Facebook page, Facebook group, or Facebook profile.  Instead, this is very much a why book.  It clearly and concisely explains why businesses should be using Facebook to market their products, services, and brands to the social web community on a site where consumers are already spending time.

Here is the chapter run-down: [Read more…] about Facebook Marketing by Justin R. Levy – Review

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