If you’ve been wondering whether or not your business should be on Twitter, then a new report from ROI Research and Performics (via eMarketer) can help you put some hard numbers to word-of-mouth marketing via Twitter.
According to the April 2010 study:
- 33% of Twitter users talk about companies or products at least once a week.
- 32% of Twitter users make recommendations about companies or products at least once a week.
- 30% of Twitter users ask for recommendations about companies or products at least once a week.
But that’s not all this study reveals. Nearly 1 out of every 2 Twitter users recommend, talk about, or make a purchase from a company that they have connected with on Twitter. Check out the breakdown below: [Read more…] about 1 out of 3 Twitter Users Talk about Brands