Before blogging technology, we would all create websites that had their content in place before launching. Now I am finding that many sites that utilize weblogs only have the blog architecture in place and launch with the overused “welcome” entry.
I believe this is a mistake.
What draws people to sites and has them continuing to comeback is the content. Also, don’t forget there is only one chance to make a strong first impression on readers. Why would you want that first impression to be one entry that contains almost no content with a simple welcome message?
When creating a site that has an integrated weblog, it is very important to launch with entries already written and published. That way, you allow users to come and explore the site which helps them decide right then if they wish to make a return visit. Hopefully the content that you have provided encourages them to return, but you have a greater chance of success now than you did before with the one welcome entry.