I recently opened my RSS reader to get caught up on my business reading. I was greeted with these eight new posts from a particular blog.
Would you have clicked and read any of these posts?
The first post got me curious and I read it. However, I skipped the other posts because their titles didn’t seem useful, interesting, or relevant.
This small event reminded me of the importance of writing attractive post titles.
Judging a Post by the Title
Those seven posts that I didn’t read may have been great posts, but since the titles were subpar, I didn’t even read them.
It may be unfair to judge a post by the title alone. But in our busy world where time and attention are scarce, people are making quick judgments on what information they will consume.
Usually your post titles are the first words people notice. Those words are the prominent words on RSS readers, search engine results pages, and social media sites like Digg. When internet users land on your blog home page, they’ll look at your titles and see if it’s worth reading your blog.
Writing Great Titles
Luckily, you don’t have to be an expert wordsmith to write good titles. There are simple yet effective principles. I’ll talk about some of these principles in future posts, so stick around.
Until then, here are 22 title templates that work well. Try them out on your next posts.