In this interview back in December 2007, Gary Vaynerchuk talked about the video blog he added to his wine business site.Â In less than 2 years, his blog, Wine Library TV, got so much traffic that he was noticed by mainstream media.Â He appeared TV shows like Conan Oâ€™Brien and Nightline.Â His blog was covered on magazines like Wall Street Journal and Time Magazine.
Also, he got an email that said:
Gary, the place in my heart that was occupied by Grey’s Anatomy has been replaced by Wine Library TV. I can only be a one-watcher kind of person and itâ€™s the only thing that I watch now.
Amazing, right?Â In the mind of the email sender, a business site was worth her attention more than a popular primetime TV show.
Become Part of People’s Lives Like Traditional Media
The internet has leveled the playing field.Â Much of the world’s population is interacting and buying things online.Â And it’s cheap to produce online content – even video and audio.Â Therefore, any online business can now compete with traditional media for attention.
You can produce a video blog like Gary and start building your own following.
Or you can start an audio blog, or podcast.Â Many people have their favorite talk radio station.Â Your podcast could become like a talk radio show that people in your target audience look forward to.
Or you can start a traditional blog based on text.Â Think about the many people with magazine subscriptions.Â Your blog can function like a magazine subscription.Â It gives people an incentive to return to your site on a regular basis.
If you publish great content on a regular basis, you won’t need to rely on traditional advertising to get traffic.Â Your content will be building an audience of fans that will support you and recommend your content to other people. This will increase your traffic, which will lead to higher sales.