Business Logs

Helping companies communicate better

Four Auto Dealer Chat Features You’re Missing

Auto dealer chat isn’t new to the industry, it’s currently being used by auto dealers across North America to improve leads and sell more cars. With car shoppers going online to find out about vehicles and available deals, it’s been left up to dealers to reach them online before their competitors do. But nothing in the digital world stays the same long, and live chats of the past are rudimentary compared to some of the solutions that keep innovating.

Auto dealer chat is a whole lot more than just a live chat for cars; it can offer more information about clients and seamless inventory integration. For example, the auto dealer chat engineered by Gubagoo puts more data in your hands with a behavioral intelligence system that tracks website visitors’ patterns and informs live chat operators when to prompt a conversation. Auto dealer chat software companies keep innovating, and today there are even more features that connect you with prospects and turn them into customers. [Read more…] about Four Auto Dealer Chat Features You’re Missing

5 Methods For Running Better Board Meetings

Board meetings are where an organization’s future direction is decided, but too many organizations struggle with running effective meetings. Directors, management, and the board chair all need to be on the same page to run an effective board meeting. If you’re dissatisfied with the way board meetings are run at your organization, there are five methods that can get you back on track.

#1 Stick To The Agenda

It’s the simplest method to commit to and the hardest to practice when you’re in a meeting. Sticking to your agenda and staying on time, punctually starting and finishing when you’ve agreed to, can be difficult when discussions go on longer than you planned. You want to consider every angle of the issue and let the conversation happen, but then you find you’ve gone over time and haven’t even begun to cover other important topics. When management gets board documents out earlier and a platform, like the Aprio board portal, that allows directors to discuss materials before meetings, you can stay on time. [Read more…] about 5 Methods For Running Better Board Meetings

Employee Rewards Programs Offer Motivation Boost

Of course you know that it’s important to have happy and hard-working employees — but the key to getting them is what’s tricky. While salary and the nature of the job matter a lot, it also comes down to what benefits you offer. Benefits can sway a potential new hire, keep the office content, and reward high-performing employees. From flex time to vacations to company rewards and recognition programs, a few new benefits might help your employees work even harder. [Read more…] about Employee Rewards Programs Offer Motivation Boost

Choose The Best Chemical Supplier Company For Your Canadian Business

Many Canadian manufacturing companies require innovative chemical materials to create or improve their products. The wisest way that your company can acquire these raw materials for products is to use a chemical supplier — however, you will still need to know how to choose the best chemical supplier for your business.

There are many Canadian industries that rely on chemical products, like the coatings industry, construction industry, mining industry, and the water treatment and remediation industry. If your business manufactures products within these industries or adjacent industries, you will need dependable suppliers for raw chemical materials. Instead of going to multiple sources for product ingredients, go to one all-encompassing source — going to a chemical supplier with a full portfolio of chemical materials from diverse vendors will be a lot more efficient than going to a long list of separate vendors. When you choose a chemical supplier, you choose a one stop shop for all of your manufacturing needs. [Read more…] about Choose The Best Chemical Supplier Company For Your Canadian Business

Does Your B2B Lead Agency Handle Direct Mail Successfully?

Have you given up on direct mail because of a lack of results? Is your marketing department or your B2B lead agency not delivering leads through direct mail campaigns? Don’t give up on direct mail – it’s a proven lead generation channel that offers a great ROI and results, but not every lead agency has the tools and the knowledge to drive leads through direct mail.

While the average response rate to direct mail campaigns sits between 0.25%-1%, there are B2B lead generation agencies out there achieving double digit response rates, between 12%-28% in some cases. Why are some lead generation agencies doing so much better than others? Research, creativity, and holistic campaigns are the difference between a one-percent campaign and a double-digit campaign. [Read more…] about Does Your B2B Lead Agency Handle Direct Mail Successfully?

Find Your Web Hosting Safety Net

Online crimes are on the rise as hacking is becoming more sophisticated, therefore it’s better for businesses to prioritize safety than have to deal with the aftermath of a hack later on. As a small business, you may have concerns about spending money, and you also may think there isn’t anything of interest to intruders on your site or blog. Unfortunately, this doesn’t mean your site or information is secure; often, it isn’t about your website at all, but about the server – particularly if you run your business off a shared hosting platform.

Hackers who get access to the server through your website or someone else’s can co-opt the server for illegal activities, spam contact lists, even slam you with ransomware – threatening to publish or remove access from confidential business files until the ransom is paid. To stay safe, you should be partnering with an active web host that regularly monitors and updates applications and software on their servers, while reminding you to do the same with your website apps. They should also include state-of-the-art security features with their Business plans, and give the option of adding them to basic hosting plans. [Read more…] about Find Your Web Hosting Safety Net