An important part of building a business blog is the commenting feature that turns your blog posts into active, engaging, and ongoing conversations. However, it can be challenging and time-consuming for visitors to your business blog to follow those conversations because they have to manually return to a specific post periodically to check for new comments, not knowing if they’ll find new comments when they get there or not. [Read more…] about WordPress Plugins for Business Blogs – Subscribe to Comments
If you’ve been wondering whether or not your business should be on Twitter, then a new report from ROI Research and Performics (via eMarketer) can help you put some hard numbers to word-of-mouth marketing via Twitter.
According to the April 2010 study:
- 33% of Twitter users talk about companies or products at least once a week.
- 32% of Twitter users make recommendations about companies or products at least once a week.
- 30% of Twitter users ask for recommendations about companies or products at least once a week.
But that’s not all this study reveals.Â Nearly 1 out of every 2 Twitter users recommend, talk about, or make a purchase from a company that they have connected with on Twitter.Â Check out the breakdown below: [Read more…] about 1 out of 3 Twitter Users Talk about Brands
This week, I received a complimentary copy of Facebook Marketing: Designing Your Next Marketing Campaign by Justin R. Levy to read and review.Â This is an updated, 2010 version of Levy’s original Facebook Marketing, published by a division of Pearson Education.
Let me start by saying this is not a how-to book.Â You won’t find page after page of screenshots walking you through the specific steps you should take to create a Facebook page, Facebook group, or Facebook profile.Â Instead, this is very much a why book.Â It clearly and concisely explains why businesses should be using Facebook to market their products, services, and brands to the social web community on a site where consumers are already spending time.
Here is the chapter run-down: [Read more…] about Facebook Marketing by Justin R. Levy – Review
An important part of email marketing is getting permission to send marketing emails to someone before you hit the send key. That means, you need a way to get people to opt-in to receive your marketing emails. Whether you send a newsletter or promotional offer, you still need people to opt-in before you can send information that might be deemed solicitous via email. You also need to provide an easy way for them to opt-out of receiving emails from you later. [Read more…] about 5 Ways to Gather Email Addresses from Your Business Blog