Yesterday, Matthew spoke of companies jumping on the blogging trend much like they did with e-commerce shops years ago. In the comments I mentioned that the difference between the two online “eras” is that with blogging you know much more quickly if you are going to be a success or not. By accident I have found the perfect example and it happened this week.
Mazda blows it big-time with a fake blog HolloweenM3 that includes not one but three Mazda commercials disguised as videos found by a blogger on public access TV. The lastest video, titled Phantasmagoria, shows a bunch of 20-somethings riding around listening to heavy metal music in a Mazda with some ghouls.
It would be funny if it was run as a TV ad. It’s just stupid in a fake blog.
And you can bet it cost Mazda a gazillion dollars.
Other people in the industry caught wind of the blog as well and felt the same sentiments as Ochman. Funny I thought because if these people didn’t think the blog was going to be successful then there is a good chance that it wouldn’t be successful at all.
I wanted to provide a Business Logs analysis of the site and went to go visit it today, but it was gone. Gone as in it doesn’t exist anymore. There are no previous pages showing. Nothing. I couldn’t even find a Google cache of the site. This is probably the quickest I have seen the blogosphere impact a corporate blog ever. Hopefully Mazda has learned its lesson and will not make the same mistake again.
Corporations who view blogs as marketing gimmicks will quickly find that they are wasting both their time and money with them because the blogosphere does not tolerate this kind of behavior. The market has spoken and Mazda has done nothing but lower its reputation and waste money by trying to exploit a medium that they don’t understand. Bravo.