John Reese has a great thing to say about increasing your bottom line. He writes:
I recently had a great discussion with one of the top Internet marketers in the world, and someone who is a very close friendâ€¦ Frank Kern. In this discussion I asked Frank this questionâ€¦
â€œIn your opinion, whatâ€™s the one major thing entrepreneurs should be doing right now?â€
And his answer was simpleâ€¦ â€œMake offers.â€
Making Offers and Business Blogging
This is a great tip for business bloggers as long as you don’t overdo it. After some time of publishing content and promoting your blog, you should have a good amount of visitors checking out your blog. This is a great time to start making offers. Here are a couple ways to do this.
First, you can talk about your products every couple of posts. You might say some interesting things about one of your products every 4-5 posts. Again, don’t over do this and turn your blog into just a sales pitch. Continue providing free valuable content about your industry. This encourages people who are not ready to buy to keep coming back to your blog. Oftentimes these people will buy later on after repeated exposure to your brand. Also, even if they never buy, they may tell their friends about your blog and your company.
Second, try giving your blog readers a discount. Create a promo code that is time sensitive. This would reward your readers that are keeping up with your blog and make them feel special.
Third, at the end of each of your longer posts (400+ words), have a small ad about one of your products. Or instead of a small ad, you can have a small paragraph about the product with a link to the product page.
Fourth, whenever you release a new product, make sure to blog about it.
The reason making offers works is because you’re being intentional in increasing sales. Many people need a little push to support your business before they actually buy something from you.
A blog helps you make offers effectively since blog readers will often perceive you and your company as an integral part of their life. Your blog will put a face to your company and you’ll become like an online friend to them.
And who are people more likely to buy from, a friend or a stranger?