In a previous post, I wrote that one of the sites in which I have some ownership, MidoriLei.com, would be getting good press coverage. I finally got notification of the article about us. We were part of a giveaway yesterday where we gave away one of our dresses.
I was definitely pleased by the result. As of right now, the giveaway post has almost 600 comments so I’m sure many people learned about our site. Yes, we did have to give away a dress valued at $200 but I think it will be worth it. Also, giving away your product to get traffic and links is usually more effective than traditional online advertising methods.
Practical Ways to Leverage Your Press Coverage
Now that we’ve been covered by a reputable high-traffic site, we can use that coverage to add perceived value to our business and attract other website owners to talk about us. Here are two practical ways to do that.
Make sure people know about your media mentions. Whenever you talk about your business to other people, don’t forget to tell them about your press coverage. This will improve the credibility of your business. Also, apply this principle when interacting with other website owners. For example, whenever you email a blogger with a link request, point them to other sites that have linked to you already.
Create a prominent section on your site about your press mentions. This could mean starting an “In the Media” page and giving it a prominent link on your home page. Or you could do what SEO Book does. On the sidebar of their home page, they have logos of the media outlets that have covered them. I wrote about our press coverage on our home page.