So, Twitter is huge. Millions of people, numbers of sign-ups off the charts, celebrities tweeting, talk of it killing blogging– it’s clear that if you want your company to have a good online presence, you’d better get on Twitter.
Most businesses not only understand this, but understand how to use Twitter to their advantage. Online marketplace Etsy, for example, regularly tweets about upcoming promotions and deals, and responds to customers right away via Twitter. Starbucks, the company from whom I purchased the coffee I’m drinking while writing this post, also uses Twitter wisely, responding almost immediately to their followers and posting information that any Starbucks customer would find interesting.
And then there are the businesses that get it wrong. I’m not naming anyone in particular, but you see these every day: Twitter business accounts that put up their logo, fill out their profile, then proceed to post nothing but junk. They may gain followers, but aren’t using Twitter to their full benefit. If you use Twitter for your business, here are some Do’s and Don’ts for you:
Do not post pure marketing tweets.
Something we see way too often: a page of a business’ tweets containing nothing but “We are the best! Visit us now at http://blahblah..” over and over again, in different wordings. Really, what’s the point? If someone is taking the time to read your tweet, offer them something useful. A discount code, perhaps, or a link to a special deal, if you want to promote a product.
Do sound like a real person.
People like talking to other people, not machines. If your Tweets don’t sound like a real person wrote them, you’re in danger of losing touch with your customers. And speaking of being in touch with your customers…
Do reply to tweets.
Whenever someone sends you an @reply, remember that there’s a real live person, possibly a customer or client, behind it. Don’t ignore these- and especially don’t ignore direct messages.
Do give your Twitter profile some personality.
Take the time to customize your business’ Twitter profile with a nice background and colors that reflect your company.
If you do use Twitter, do use Twitter.
That is, make it known to everyone that your business is on Twitter. Put a Twitter button on your website or blog, add a link to your email, put the URL on your business card and company brochure.
Do plan your strategy.
Read through Twitter’s official 101 for Business, have a look at their best practices, and develop a strategy for using Twitter to your business’ full advantage.
Finally, have fun with Twitter. It’s a powerful tool, but it’s also meant to be a fun and easy to use tool, which is why it’s become so popular.
Do you have tips for using Twitter for business?