Small businesses today need to get on the social media bandwagon in order to reach their target audience and get the word out about their products and services. One of the effective ways to achieve these objectives is through link building. [Read more…] about 3 Effective Tactics for Small Businesses to Build Authority Links
Small businesses can have it rough in cyberspace. They are competing for presence with billions of other companies. They are also competing against the big guns that have the financial resources to purchase their search engine and social media rankings. This does not mean, however, that all is lost. The best way a small business can build credibility and bring in more customers is through its online presence.
Why Branding Is Important
There are still a huge number of businesses out there that arenâ€™t online and that is a pity. Often local small businesses feel that because they are serving only those in their community they wouldnâ€™t benefit from having a website. They couldnâ€™t be farther off the mark! Did you know that just having an online presence in some form or other will direct new foot traffic to your location faster than any other means of marketing? Well, itâ€™s true! Take a look at this. [Read more…] about Redefining Business for the 21st Century – Why You Need an Online Presence
Small business owners have a huge responsibility in keeping their business intact and running well as time goes by. They may or may not hire additional staff depending on their needs. To those who hire people to help in the different aspects of the business, owners need to ensure their staff work in a healthy and hazard-free environment.
In general, small businesses are not required to offer health insurance to their workers. The Affordable Care Act applies only to large employers who have more than 50 full time employees. However, providing health benefits to your staff is a good way of keeping them for the long term. They will feel appreciated with the knowledge that their employer also values their health. [Read more…] about Should Small Business Owners Secure Separate Health Insurance for their Staff?
Is your business disaster proof? With much of our business lives now taking place online, it’s essential that everyone has a system in place in the event of a crisis. In much the same way you need to know your important documents are protected if a fire breaks out (i.e. you’ve got some sort of fire resistant safe), you need a disaster recovery plan in place to ensure things continue to run smoothly in the event of an IT failure. [Read more…] about Do You Have an IT Disaster Recovery Plan? If Not, You Better Get One