Writing guest posts is a great way to promote your business blog. If you don’t know what guest posts are, it’s basically publishing content on other blogs. You write a post that fits the existing content of another blog. And in the post, you include a quick bio and link back to your own blog.
For example, I could write an article about business blogs and then ask the bloggers of this blog if they wouldn’t mind publishing it. At the end or the beginning of the post, I include this bio and link:
Dee Barizo writes about business blogging at BusinessLogs.com.
6 Reasons to Publish Guest Posts
Here are a couple reasons why guest posting is such a powerful promotion strategy.
Increase in Search Engine Traffic
If you want to get a lot of search traffic, you need to get links. Modern search engines like Google base a big chunk of their algorithms on links.
The best links to get are links in the middle of content. Content based links are much more effective than links on the sidebar or footer.
Also, it’s not enough to get links from just any site. Search engines look at the quality of the sites that link to you. With guest posting, you can target quality blogs to publish your guest posts.
High Quality Traffic
As long as you target blogs related to yours, you’ll get traffic that’s a perfect fit for your blog. Not only are the visitors from guest posts interested in your industry, they are predisposed to like you since they just read your great content.
This type of traffic is more likely to become customers than most other types of traffic.
High Success Rate
You may be wondering, does guest posting really work? Do bloggers allow other bloggers to post on their blog?
Here’s the good news. Guest posting is part of the blogging culture regardless of the niche. Most bloggers allow guest posts on their blog. As long as you create quality content, you have a great chance of success.
Bloggers want content. They understand the pressure of keeping their blog constantly updated with new posts. So, you’re helping them out by providing free quality content.
In the offline business world, networking is one of the fundamentals to success. The same is true online since the web has become just a big social network with the popularity of social media tools like Twitter, LinkedIn, and Facebook.
The old saying is true, “It’s not what you know, it’s who you know.” Guest posting allows you to build your network in an effective way since you’re providing value to your fellow bloggers. They will remember your helpfulness and be willing to help you in the future.
As you guest post on quality blogs, your reputation and credibility will improve. People in your target audience will realize that you’re well connected to other bloggers. They’ll see that you’re a valuable part of the online community in your industry. They’ll respect your expertise.
Easy to Do
Guest posting is easy to do. You don’t need special marketing skills. All you need is the ability to write quality content. After you create the content, you simply contact bloggers and ask them to publish your content.
Tune In to My Next Post
In my next post, I’ll share step by step tips on how to actually get your content published on other blogs. Feel free to subscribe to our RSS feed so you don’t miss this next post.