An email list is essentially a list of subscribers that have provided their contact information to the blog site, in hopes of receiving valuable information, offers and updates to posts which are made through the business blog. It can be an essential marketing tool, when built correctly and visitors are constantly being added to the repertoire of subscribers.
There are many ways that you can add to the subscribers list, or the email list. Here are four of the most effective ways to convert readers into subscribers, by adding these subscribers to the email list:
1. Give viewers a reason to sign up for the list. Incentive is essential when building the blog list. Use incentive through the use of valuable information, subscriber only offers and specialized information which can provide the reader with something positive. Using incentive, you can substantially increase the blog subscriber list.
2. Make the list easily accessible to readers to join. Use bars that contain simple forms like name and email address in order to subscribe. Making the subscription process long can be a deterrent for members that spend only mere seconds viewing and judging a blog.
3. Narrow the list by using a confirmation link within an email that must be clicked upon in order to complete the registration to the list. This does not inhibit the list, but will ensure that those signing up for the list are genuinely interested in the services and information which is being offered, which will convert better into sales.
4. Keep the number of emails which are sent to the subscribers low. This can help to maintain the list, and reduce the amount of subscribers that make the decision to unsubscribe as there are too many emails being sent from the blog. Send only emails that contain updates at various intervals, key information and special offers available to subscribers.