Auto dealer chat isnâ€™t new to the industry, itâ€™s currently being used by auto dealers across North America to improve leads and sell more cars. With car shoppers going online to find out about vehicles and available deals, itâ€™s been left up to dealers to reach them online before their competitors do. But nothing in the digital world stays the same long, and live chats of the past are rudimentary compared to some of the solutions that keep innovating.
Auto dealer chat is a whole lot more than just a live chat for cars; it can offer more information about clients and seamless inventory integration. For example, the auto dealer chat engineered by Gubagoo puts more data in your hands with a behavioral intelligence system that tracks website visitorsâ€™ patterns and informs live chat operators when to prompt a conversation. Auto dealer chat software companies keep innovating, and today there are even more features that connect you with prospects and turn them into customers.
#1 Live Video Streaming
When live chat was first introduced, customers loved it. You got a response within minutes, much faster than email, and you could get answers to your questions or troubleshoot problems almost instantly. Car shoppers got information not available on websites in no time, and now, live video streaming can make that connection even faster. Recently announced by Gubagoo as part of their auto dealer chat, live video streaming means dealership personnel can seamlessly move from text chat to one or two-way video to give customers a true face-to-face. One of the biggest challenges dealerships have faced in the move toward online and mobile spaces has been making that personal connection.
#2 Outbound Texting
Texting is one of the most powerful outbound marketing tools you have in your arsenal, but knowing how to do it and when you can within regulations can be tricky. But SMS is a powerful marketing channel, with an open rate of 70% in the first hour, compared to emailâ€™s 60% in 24 hours. Itâ€™s an easy way to speed up a conversation with a prospective customer, and it should come fully integrated with your auto dealer chat software.
#3 Credit Checks in Dealer Chat
With 24-hour, managed dealer chat, operators could answer a lot of a customerâ€™s questions about inventory, make recommendations, and book appointments, but for a credit check, customers would still have to call the dealership or use an online form. Now, auto dealer chats are offering Credit Pre-Qualification features, which can check the customerâ€™s credit information with major credit bureaus like Experian, TransUnion, and Equifax. Youâ€™re fully aware that your financing department pulls a lot of the weight on your bottom line, so why not make it easier for customers to pre-qualify.
#4 Auto Parts Search
Auto dealer chat doesnâ€™t just target sales, it can also effectively target customers looking for parts and service. One of the ways auto dealer chat can do that is by integrating auto parts search, using the same inventory integration that lets operators quickly find information on your vehicles. Now, they can quickly answer customers when they come asking about the availability of parts. With parts and service accounting for over half of dealersâ€™ gross revenue, your auto dealer live chat should be geared toward these customers.
If you want to integrate features like these into your online strategy, discover the dealer chat services offered by Gubagoo and update your auto dealer chat software. Customers are closer than ever online, especially for auto dealers. You just need the right tools to reach them.