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Reputation

How to Spruce Up Your Resume When You’ve Got a ‘Mom Gap’

Crafting a resume is always difficult, but it’s all the more challenging when you’ve got the dreaded “mom gap” on your most official piece of professional identification. Believe it or not, employers see this often. Two of the most common reasons for resume gaps are child and elderly caretaking. And for many employers, this is something you should address in your cover letter.

The resume, on the other hand, gives you a chance to become more than just the “gap” in your professional achievements. Choose from a list of resume format examples, and start considering how you’ll make the most of it. Remember, recruiters aren’t looking down on you. Taking care of your family is an admirable thing, and shows that you’ve been busy with important work during this time. But doing your best to gain necessarily skills and training to better yourself (and your resume) shows that you’re truly ready to put in the work and hit the ground running. Here’s how you can spruce up your resume when you’ve got a mom gap: [Read more…] about How to Spruce Up Your Resume When You’ve Got a ‘Mom Gap’

The Importance of Customer Reviews

If you have a business, it’s important that you take your customer reviews seriously. Listening to what your customers have to say can help your business grow and will give you the chance to make any needed improvements. Quite often, customers will share their feedback on review websites and specify the particular things that they liked or disliked about a product or service. By checking your reviews frequently, you’ll be able to gain a better understanding of what exactly your customers want.

Responsiveness Makes Customers Feel Special

People like to be heard, and your customers will feel like you care if you’re willing to respond to their reviews. Communicating with your customers through review comments can make your business seem more personable and may help attract new customers while retaining your already existing ones. Even though it will be difficult to respond to every review, making a point to address as many comments as possible will help you stay better connected to your customer base. If a customer leaves a positive review on a given website, you should show your gratitude by writing a brief response that thanks him or her for using your business. If you notice bad reviews, offer your apologies and ask the dissatisfied customers how you can make things better for them.

[Read more…] about The Importance of Customer Reviews

How to Ensure Your App RFPs Are Easily Accepted

 

It’s undeniable that apps of various types have been making people’s lives easier and more exciting. Whether installed in computers and different kinds of mobile devices, both private individuals and organizations recognize their significance.

In terms of mobile usage, more than 75 billion apps had been downloaded from the Apple App Store alone. This is based on statista.com’s data as of June 2014. In 2009, the estimated mobile app downloads worldwide was 2.52 billion and this figure is expected to go up to nearly 270 billion by 2017. [Read more…] about How to Ensure Your App RFPs Are Easily Accepted

Is the Right Person Writing Your Business Blog?

Who is writing your business blog?  If it’s not the right person, you won’t get the results you want and need from your blog.  That’s because no two people are alike on the social Web and different bloggers have a wide variety of skills, experience, and natural aptitude for conversing on the social Web, particularly via a business blog.

There are three primary options for choosing a business blogger:

  1. Write your business blog yourself.
  2. Enlist an employee to write your business blog.
  3. Hire a professional blogger to write your business blog.

Each of the options above has pros and cons.

First, there is no one who knows your business, customers, and goals better than you do, but finding time to write great content doesn’t come easily to everyone.

Second, employees can be great bloggers, particularly if they’re familiar with the social Web and are vocal advocates of your brand and business.  However, you have to monitor your employees’ conversations and behaviors online to ensure they adequately represent your business and brand and don’t disclose any proprietary information.  [Read more…] about Is the Right Person Writing Your Business Blog?

Top 10 Benefits of Business Blogging

Why does your business need a blog?  I could go on and on about why businesses can benefit from publishing a blog, but I’m going to narrow it down to the top 10 benefits listed below.

1. Direct marketing and promotion

While businesses should never use a blog solely for self-promotion, it’s not forbidden to include marketing messages now and then.  If your business is offering discounts or coupons that benefit your consumers, then there is no harm in talking about them on your business blog.  Similarly, you can talk about your products and link to your online catalog.  Just remember that at least 80% of your online content should not be self-promotional.

2. Establish expertise

Use your blog to establish your business as the go-to place for information related to your industry, products, and so on.  If you publish great content on your business blog, others will notice and share that content.  In time, you’ll develop a reputation as an expert in your field with reliable and authoritative information that is useful.  That’s the kind of content and expertise that people actively seek. [Read more…] about Top 10 Benefits of Business Blogging

Harness the Power of Business Blogging for Brand Building

"business blog"One of the biggest opportunities for businesses when it comes to leveraging the reach of the online conversation happening on the social Web is related to brand building.  By participating in online discussions, you can create brand awareness, recognition, recall, loyalty and advocacy that lead to an extremely powerful brand overall.

First, what is a brand?

A brand is a promise to consumers that creates customer expectations for every experience they have with that brand.  As you continually meet those customer expectations for your brand, consumers develop loyalty to it, seeking it out over other brands, and advocating it (or defending it) to other consumers.

Next, how do you build a brand?

There are three main steps to building a brand that apply regardless of the industry your business is in or the tools you use to communicate your brand messages and develop your brand image.  Those three steps are: [Read more…] about Harness the Power of Business Blogging for Brand Building

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