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Business Blogging

Call for Business Submissions

Does your business Web site run on WordPress or another blogging application?  I highly recommend using WordPress, not just for business blogging, but for your entire business Web site.  I use it for mine (see the image to the left), and I’d like to start a new series here on BusinessLogs that highlights businesses that use WordPress or another blogging application to create their Web sites.

I’m looking for business sites that look like Web sites, not like blogs, on the home page at least (of course, a blog can be attached to the site, and it should be).  The goal of the series is to not only show how flexible blogging applications like WordPress are, but also to show how great a business Web site can look when it’s built on WordPress (or another blogging application).

Plus, really cool submissions might even be featured in my upcoming book coming out in 2011, “The Complete Idiot’s Guide to WordPress”, but the first priority is sharing the great work businesses are doing in leveraging blogging platforms to create awesome Web sites here on BusinessLogs.

To submit your business site for consideration in the series, just leave a comment on this post with your site’s URL. Chosen submissions will appear in a future blog post with screenshots of your site and links back to your site.

Note that the series won’t critique sites but rather provide an overview of the cool things site owners are doing with WordPress, etc. to build their businesses and brands.

Feel free to share this request with your own audiences via Twitter, Facebook, your business blog, etc.!  Let’s find some really great business sites built on WordPress, etc. to highlight here on BusinessLogs!

20 Business Blog Posts that Add Value

It’s important that the content on your business blog is interesting, entertaining, useful, or helpful.  In other words, your business blog posts must add value to the user-experience on your blog.

So what should you write about on your business blog?

That’s a common question that many businesses struggle to answer.  Fortunately, I compiled a list of 20 business blog posts that add value to your blog, which are listed below:

1. Industry news

What’s going on in your industry?  Write about news, changes, and so on.

2. Company news

Is there anything interesting in your company’s future?  Share an insider’s perspective of your office or store on your business blog (without revealing proprietary information).

3. Customer service issues

Are there common customer service issues that you can resolve by publishing a blog post to clear up confusion?  Your business blog is a great place to discuss misconceptions and common problems that are easily fixed. [Read more…] about 20 Business Blog Posts that Add Value

Niche or Die – Define Your Business Blog Niche for Greater Success

niche business blogNiche is a hot buzz word these days, particularly as it relates to marketing and publishing.  In simplest terms, a niche is a very specific area of focus.  You can have a niche business or a niche blog, so why not join the two and have a powerful niche business blog?  It’s brilliant, and many businesses have found great success on the social Web by defining and exploiting their niches via their business blogs.  You can do it, too!

The Web is full of clutter, but you can stand out from the noise by establishing your niche and offering authoritative, reliable, and shareworthy content and conversations related to that niche on your business blog.

The first step is to define your niche by asking yourself the following questions:

1. Who is my target audience and what do they want from me?

Define your best audience, and then find out where they spend time online.  Listen to their conversations and join those conversations to learn about what they want from a niche blog like yours.  Then, create amazing content that meets those wants and needs. [Read more…] about Niche or Die – Define Your Business Blog Niche for Greater Success

5 Tips to Pick a Business Blog Domain Name

"domain name url"When you choose a domain name for your business blog, there are two primary factors you need to consider: search engine optimization and online brand identity.  In other words, you should try to choose a domain name that can help you attract organic search traffic and you should choose a domain name that represents your business’ brand promise.

Following are five easy tips to help you pick the best domain name for your business blog:

1. Understand extensions.

There are many Web address extensions available these days with .com, .net and .biz being the most popular options for business sites.  While .com is still the most popular, it’s perfectly acceptable to use a .net or .biz domain name, and doing so won’t detrimentally affect your site’s traffic.

2. Remember search engine optimization.

Do some keyword research using a keyword analysis tool like Wordtracker, Keyword Discovery or the free Google AdWords Keyword Tool.  Including keywords in your domain name that your target audience is likely to use in searches when they’re looking for sites and information like you provide on your business blog can provide a significant boost in search engine traffic. [Read more…] about 5 Tips to Pick a Business Blog Domain Name

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