• Skip to main content
  • Skip to primary sidebar
  • Home
  • Contact
  • Blogging Advice
  • Technology
  • Business Blogging

Business Logs

Helping companies communicate better

Blogging Advice

Wiki or Weblog?

I believe the old saying goes something like this:

If all you have is a hammer, the whole world looks like a nail

The ultimate goal of installing communication-oriented software is to improve an organization’s information exchange in some sense, but a weblog will not always be the most appropriate tool for the job.

A weblog is a monitored two-way communication device. A select few can post entries, but anyone can leave a comment. This type of architecture is good when there are privileged groups of people running the show, but what if the goal is to have a massively-collaborative website? Then you need to pull out the toolbox and fish around for something else (working the analogy for all that it’s worth!).

[Read more…] about Wiki or Weblog?

Robot Speak

That perfect marketing pitch. We all go for it, yet many times fall short of what we expecting. When an engineer creates a product he knows what purpose it serves yet his description matches nothing of what marketing uses for the description of the product. Instead we get the same old marketing speak.

You will find this on sites for companies that sell services. People like to know what you do, but don’t want to feel as though you are talking down to them. They like to think a real person is talking to them. Let’s use web design agencies as an example. Here I have created two different “marketing” paragraphs and let’s see which one is more effective:

We are a design agency that creates effective, simple, usable, web interfaces for companies.

Sounds like everyone else in the world.

We enjoy having fun creating simple sites that not only you will love, but also the people who use them will love them as well.

Be honest to your audience. There is no longer a need to be a stuffy marketing type. Become a people oriented company. Not a robot-speak company.

The Content Arms Race: How it Has Become Harder and Harder to Stand Out Online

It’s hardly a secret that producing a stream of useful content is a fantastic way to build an online audience and gain more sales.

Publishing articles, on a company blog for instance, can help demonstrate your expertise when it comes to the products and services you are offering.

It can will also help improve the search engine optimization (SEO) of your company website. [Read more…] about The Content Arms Race: How it Has Become Harder and Harder to Stand Out Online

How Do You Know When it’s Time to Transfer Your Domain Name?

Are you sure that your current web hosting deal is right for you? There are many things that you will need to take into full consideration before you can answer this question. For one thing, is your site complete safe and secure from hackers, phishers, and other types of cyber criminal? If a glitch hits your site, will be it fixed before the day is done? If even a large glitch goes unnoticed for days by your hosting provider, how can you be sure they will respond to your urgent plea for assistance after you suffer a major cybercrime attack?

If You Can’t Be Sure Your Provider Cares, it’s Time to Move On

To put it bluntly, if you don’t think that your provider cares for anything more than getting a regular check from you, it may well be time to move on. You should be able to contact your web hosting services provider at any time of the day or night in order to register with them any questions, comments, or concerns that you may have. If you get a perfunctory, “one size fits all” response or no response at all, this is a sign that your provider doesn’t exactly hold your business in the esteem that they should. [Read more…] about How Do You Know When it’s Time to Transfer Your Domain Name?

« Previous Page
Next Page »

Primary Sidebar

Categories