To be honest with all of you, I have never, ever seen a business go from launch to meltdown as quickly as Open Source Media appears to be. Since they launched, I have only seen ONE positive analysis of their business and that came from seattlepi.com where it was simply reporting the company’s launch news in an unbiased manner. Besides that, everything else I’ve read (that wasn’t written by an OSMer) has been negative and this next link takes the damn cake.
Pajamas Media finally took the sheet off their new name this week and became Open Source Media, which they describe as “a new blogging venture designed to bring together the internetâ€™s brightest minds and most compelling content into a single source that will, in turn, complement and re-define journalism in the 21st century.” Pretty lofty goals I’d say. The weblog world is buzzing with thoughts about this new venture, and unfortunately for the company’s founders and investors, it’s mostly negative.
I was looking at Blogdex when I came across Jakob Nielsen’s latest Alertbox article: R.I.P. WYSIWYG – Results-Oriented UI Coming. In the article, Jakob Nielsen asserts that WYSIWYG (What You See Is What You Get) interfaces are now dead, and that the future of user interfacing lies inside the next version of Microsoft Office, where pointing and clicking to modify pre-built templates is the real way to go. Excuse me Jakob, but you’re so full of shit it’s coming out your ears.
The other day I discussed some random tidbits from the community and touched upon my reaction to the Instablogs logo. Today I wanted to go a bit further and talk about this whole weblog network phenomenon and how extremely important it is to separate yourself from the herd via good branding.
It seems like everyone and their brother has a weblog search engine nowadays, but I don’t see true innovation springing forth like I thought I would. Look at the giant innovative step that del.icio.us took in the realm of bookmarking — it used to be something you’d do on your own, on your own computer, but del.icio.us dropped killer features like RSS and tagging into the mix and they innovated their way around a stagnant technology. Now I can’t walk ten feet without stumbling into someone who uses del.icio.us every single day. That’s the type of innovation I’m looking for, and the current breed of weblog search engines just doesn’t cut it for me.
The genius team over at Particle Tree have written a great article titled An Argument For Small Business Blogging. Again, it’s a great article, but what bothered me about it is the same thing that bothers me with other articles like this. It’s written with the mindset that every company should blog.