A business blog can be an amazing tool to both directly and indirectly market your business. Not convinced? Take a look at the 5 ways a blog can help your business listed below to see what you’re missing!
1. A business blog as a sales tool
While the vast majority of the content you publish on your business blog should not be self-promotional, you can use a blog to announce special sales, discount codes, coupons, events, and more. As long as the promotions add value to users’ experiences on your blog, you can talk about them on your business blog.
2. A business blog for brand building
The social Web is a brand manager’s dream come true. Through your business blog, you can raise awareness, recognition and recall of your brand across targeted and broad audiences — faster and wider than ever before and all for a minimal investment.
3. A business blog for customer service
A business blog gives you the opportunity to engage your customers in two-way conversations allowing you to answer questions, dispel myths, end rumors, and build relationships that lead to trust and loyalty.
4. A business blog for word-of-mouth marketing
If you publish amazing content on your business blog and actively engage with your audience, then that audience is likely to think positively about you and your business. That means they’re likely to talk about you and your business across their social Web activities thereby promoting your company through powerful word-of-mouth marketing. That loyal audience will also advocate your brand and defend it against negativity and falsehoods.
5. A business blog for publicity
A business blog can create positive publicity for your organization or correct a negative online buzz. In other words, a business blog allows you to generate earned media. If you publish amazing content then (in time) online influencers are likely to hear about you, your business, and your business blog. Once online influencers start talking about your content and your business, your online presence can grow exponentially leading to increased business for you.
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