I think any business that has a regularly updated blog these days is to be commended (with plus points if they use Twitter, as well), but all businesses who run a blog should try to make their blog as professional as possible. Here are some quick steps to reach that goal:
Your blog should be easy to search, with an accessible search box and button on every page. Make sure you tweak your Search Results pages, as well- with links to your Site Map and other important pages, just in case your visitors can’t find what they’re looking for.
Install a Unique Favicon.
A Favicon is a graphical icon that is attached to your website when viewing on a browser. It’s a good idea to use a unique image for this, such as your logo. Here’s a quick video tutorial on creating and adding a Favicon to your blog.
Don’t neglect the About page.
Most first-time visitors will make your About page their first stop. Fill it with important details about yourself and your business.
Make it easy to contact you.
It’s good practice to put your contact information on every page of your blog. If you don’t want to include your email address (for fear of spambots), create a contact form for visitors to use.
Say no to “Under Construction” areas.
Pages and areas that simply say “Under Construction” or “Coming Soon” are frustrating to visitors. If you don’t have any content to put in a particular area of your website, it’s better to just leave it out until you do. Another option is to include a sign-up form for people who want to be alerted when certain content is available.