The title is fitting considering that I posted A Case Against Small Business Blogging, but it is well-deserved after you see Juicy Fruit’s blog (hat tip: Blogspotting). Actually, it is tough to even call whatever that is a blog and it shows that we have hit a point in the technology cycle where everyone feels they need a blog, but are unsure what purpose a blog serves.
This is why we talk about not every business needing a blog because if done improperly you will get some major backlash like the Juicy Fruit folks are receiving right now. What makes this silly is that if they replaced the world “blog” with something else on their site then there would be no complaining. Instead, they are riding on the coattails of blogging to try and generate buzz. At least they got the buzz part right.
What else is wrong with the site? The way the permalinks work is one thing. If you clicked on the link above you should’ve landed on Day 39. However, if you click on the next entry link the url doesn’t change (at least not in Firefox OS X). I like the idea behind the site, but I don’t like it’s execution and that is what is most important.
Just another example of Old School Marketing trying to work in a New Media world.