An important part of building a business blog is the commenting feature that turns your blog posts into active, engaging, and ongoing conversations. However, it can be challenging and time-consuming for visitors to your business blog to follow those conversations because they have to manually return to a specific post periodically to check for new comments, not knowing if they’ll find new comments when they get there or not.
Fortunately, business blogs built using WordPress.org can make it extremely easy to keep up with ongoing conversations on blog posts with the Subscribe to Comments plugin.
In simplest terms, this WordPress plugin is a must-have for business blogs. One of the most amazing parts of blogging as a marketing tool is the ability it gives you to create a community around your blog and build relationships with the members of that community. Comments turn your blog into a two-way conversation, and the Subscribe to Comments WordPress plugin makes it easy for that conversation to continue.
Here’s how it works:
- You install and activate the Subscribe to Comments plugin from your WordPress dashboard.
- Once activated, visitors to your blog will see a checkbox followed by the message, “Notify me of follow up comments via email” after the comment form at the end of all of your blog posts.
- Visitors who complete the comment form and leave a comment on one of your blog posts can check that checkbox to subscribe and be notified when more comments are published on that post only.
- Once subscribed, visitors will receive an email message each time a new comment is published on that post.
The image below shows what the comment section looks like at the end of a blog post (along with the Subscribe to Comments checkbox and message).
The Subscribe to Comments WordPress plugin is one of the first plugins you should add to your business blog. It’s extremely easy to set up and use, but it’s effect on your blog’s growth and interactivity can be significant.
What’s your favorite WordPress plugin for your business blog? Leave a comment and share your thoughts.
Find more WordPress plugins for business blogs.