MarketingProfs has a great article concerning industry blogs and the power they wield with regards to your company’s product and service. Every marketer’s dream is to create a viral marketing campaign that speaks highly of their product. They know once that happens then their product will spread much more rapidly than it could if done soley through traditional marketing means.
When it comes to Internet marketing, one of the ways to kick-start this process is to get your piece of news mentioned on possibly the most effective online mouthpiece around: the industry blog.
Catherine hits the nail on the head and shows why blogs can be such a powerful force in the marketing world. People like to write in their blogs and speak about what they like or dislike. Word of mouth spreads quickly. Get your product a blog and get it mentioned in your industry’s blog (if there isn’t one, why don’t you start one?).
In contrast, company news mentioned by a leading industry blog will be objective — and from a trusted source — so it’s more likely that people would listen.
This goes along with what we have been saying for quite some time now and that is why the blogosphere doesn’t fall for the fake marketing talk. They want and expect honesty. We could have come up with some crazy story for you concerning our whitepaper, but knew that just coming out with the truth was the only way to go.